Eric Ward the king of link building is the boss of Amazon Zeff Bezos invites about building a marketing strategy, has left the online community with great ideas about link building strategies by awareness building. You won’t waste your time reading this article
Below is the content of his post
The basic principle of the web is to allow any document to link to and to be linked from any other document. This is the way Tim Berners-Lee intended when the hypertext protocol was first proposed in March 1989, before most of us had ever heard of the Internet. Tim actually originally named his creation Grid Grid. Tim claims, “I decided on the “World Web” when coding in 1990.
But after 25 years, and on web resources littered with junk, tireless shopping websites, fake pharmacies and 80 million hairstyle blogs, and it begs the question: what is the motivation for a website to link? to another site?
Originally developed due to concerns about general information management about particle accelerators and experiments at CERN, discussed information loss problems and created a solution based on a distributed hypertext system as a way to help researchers link related documents from different computers.
The “Mesh Web” was soon discovered by people more interested in commerce and a few million spam sites later.
Interestingly, in the many years since Tim took his creation wild, nearly every commercial web marketing invention has in some way involved networking ( means an attempt to find new ways for a web page to link together or a shared URL).
Buttons, badges and banners are, at their core, just a link from one place to another. Text links, whether paid or earned or both, whether on websites, in a tweet, a newsletter or an email. It’s all just another form of association. The PPC or Pintetest list or the search results list is nothing but a link.
Yahoo! and directory listing DMOZ (RIP), the list of BBB member pages, even the cool widget you’ve created – if I could click on it and be taken somewhere else, no matter how you rotate it – it’s all is the link.
So let’s simplify and agree that anything you can touch with your finger (or stylus) or click with your mouse or even via voice command, if that action takes you from a content content to another, it’s nothing more than a link.
Why is this problem?
Because the development of all forms and fashions of methods of linking and sharing does not change a universal truth: The less useful your content is, the less likely you are to get links to it.
Software, The less useful your Content, the less likely you are to get a link to it
If we think helpful, the most useful sites are those that provide rich, quality content on a particular topic for which the editors or publishers are the authorities. An example is CancerNet , also called NCI – National Cancer Institute. Now there’s the ultimate example of content on the right margin of the useful (really helpful) continuum – 300,000 pages on every facet of cancer, all free, all created by experts in this field.
In fact, with very little marketing, the domain Cancer.gov has millions of links pointing to it from other websites around the world. It’s one of my standard lectures: Useful content will be linked .
When CancerNet asked me to do some affiliation and publicity work for them, the truth was that there wasn’t much for me to do. It took about a month to enhance and improve the existing link profile. I found several libraries with medical resources that have not been linked to CancerNet and a few topical tutorials.My impact was minimal considering the large collection of links that CanetNet already has.
But the harsh reality is that we can’t all be National Cancer Institute / CancerNet . Most websites simply don’t have the type of content that attracts millions of links.
So you need to do?
What if you are simply trying to sell a few basketballs and don’t have any quality content?? If your site is on the left margin of the useful (not really useful) continuum, you have to accept that you won’t get many links or shares. And the links you get you’ll probably have to pay for. And those links you pay for are unlikely to help your rankings and may even hurt them.
If you don’t want to accept the reality I just described, if you want to earn links to your site, you have one (and only one) other option available to you.
Make it worthwhile to have the link.
A website linkworthy what? Imagine you have an online magic shop that caters to professional and amateur magicians. On the site, you sell tricks, supplies, hats, capes and wands, even sawing people in half.
If your content is nothing more than an online magic store, why would anyone link to it? You can get a few links from magic web tutorials and link lists. A pair from your suppliers or magic industry trade association, but then what? If you are an online store with nothing but products as your content, then you MUST look to affiliate/affiliate programs as a means of creating links. Basically, pay them.
But maybe, just maybe, there’s a lot you CAN do, if you’re willing to roll up your sleeves.
What if, along with your products, you created a searchable database of magic information. What if you had the full biographies of thousands of magicians? What if you had a section devoted to magical world records, or a glossary of magic terms, or a directory of magicians on the Internet?
This would be a great example of how a niche shopping site can can add rich, relevant content, i.e. useful , go to my website, as well as selling goods. Such a website would be written about, linked to and shared by anyone interested in magic. Any fan of magic with a hand-picked website and list of links will likely link to it.
The above is not just a heavenly scenario. It exists at MagicTricks.com.
I know from experience it’s hard to find highly reliable online places and site managers/reviewers willing to link to sales sites.
The more websites that provide in-depth information on a given topic, databases, communities, tutorials, forums, reviews, etc., the more likely editors are to want to cover it. . Whether it’s a business or consumer site, the richer the content, the better, especially if the site’s mission is to sell. A website designed to sell a product is a far cry from a real reference site with hundreds and hundreds of pages of free information on a particular topic.
CancerNet/NCI and MagicTricks.com couldn’t be more different, but they have one hugely important thing in common. Both have topic-specific content written by passionate professionals.
The best analogy I can think of to explain a sales-focused website is a public library. A library, first and foremost, of content. But the library sells stuff. Many have snack shops, vending areas, even restaurants. You can buy copies of books, maps, digital photos, rent meeting rooms. Some libraries have video rentals and some even offer consulting services. Money will definitely come to a site organized like a library.
But no one should confuse this commercial with the library’s true mission: to be a content curator and help customers find that content .
In the same way, a website also needs to be a library of information about whatever its focus is. Add great content to your product website.
Because useful content is more likely to attract links than products and just because your website is product driven and your ultimate mission is to drive product sales does not mean Your product website cannot be content driven.
SeoTheTop Wish you have a good link strategy!
Thank you Eric Ward: Link worthy
Source link: What makes a website worth getting a link?