What is UX? 7 factors affecting user experience

User experience (User eXperience – UX) refers to a person’s feelings and attitudes about using a particular product, system or service. It includes the practical, experiential, emotional, meaningful and valuable aspects of human-computer interaction and product ownership.

What is UX?

User experience is “a user’s perception and feedback of a product, system or service”. User experience includes all user emotions, beliefs, preferences, perceptions, physical and psychological feedback, behaviors and achievements that occur before, during and after use.

Three factors affect user experience: System, User, and Usage Context.

7 elements of user experience
7 elements of user experience

User experience (UX) is crucial to the success or failure of a product in the market. UX is often confused with usability that describes how easy a product is to use, and UX is an industry that started with usability – however, UX has evolved to be more relevant than usability and It is important to pay attention to all aspects of the user experience in order to successfully deliver the product to the market.

There are 7 elements that describe user experience, according to UX pioneer Peter Morville who has written many best-selling books and consulted for many companies on UX:

  • Useful: Useful
  • Usable: Can use
  • Findable:Can find
  • Credible: Reliable
  • Desirable: Desire
  • Accessible: Accessible
  • Valuable: Precious

Let’s take a look at each element and what it means for the overall user experience:


If a product isn’t useful to someone, why would you want to bring it to market? If it has no purpose, it is unlikely to compete for attention alongside a market full of purposeful and useful products. It should be noted that “useful” is in the eyes of the reader, and anything can be considered “useful” if it provides impractical benefits such as interesting or aesthetic appeal.

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Thus, computer games or sculptures can be considered useful even if they do not allow the user to accomplish a goal that others find meaningful.

Can use

Usability or usability is concerned with enabling the user to achieve the end goal efficiently and effectively with a product. A computer game that requires 3 controller buffers cannot be used by the player, due to having only 2 hands.

Products can be successful if they are unusable but are less likely to do so. Poor usability is often associated with the first generation of a product – think the first generation of MP3 players; which lost market share to the easier-to-use iPod when it came out. The iPod wasn’t the first MP3 player, but it was the first usable MP3 player.

Good and bad experience
Good and bad experience

Can find

Can find mention of the idea that the product should be easy to find and in the case of digital and information products; The content within them should also be easy to find. If you can’t find a product, you won’t buy it, and that’s true for all potential users of that product.

If you select a newspaper and all the stories in it are randomly allocated page space, instead of being organized into sections like Sports, Entertainment, Business, etc. very frustrating experience. Searchability is important to the user experience of many products.


Randall Terry said; “Fool me once, shame on you. Users won’t give you a second chance to fool them – there are plenty of options in almost every area for them to choose a trusted product supplier. trust.

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Reliability refers to the ability of users to trust the product you have provided. Not only will it do the job it is supposed to do but it will last for a reasonable amount of time and the information provided with it is accurate and fit for purpose.

It’s nearly impossible to deliver a user experience if users assume the product’s creator is a lie, with bad intentions – they’ll find another supplier instead.


Both Skoda and Porsche make cars. They are to some extent both useful, usable, findable, reliably accessible and valuable but Porsche is more desirable than Skoda. That’s not to say Skoda isn’t desirable, they’ve sold a lot of cars with the new Porsche brand.

Desirability is conveyed in design through branding, visuals, identity, aesthetics and emotional design. The more attractive the product is – the more likely it is that users who want it will brag about it and create desire in other users.


Sadly, accessibility often gets lost in the mix when creating user experiences. Accessibility is about providing an experience that can be accessed by users of the full range of abilities – including people with some form of disability such as hearing loss, low vision, mobility impairment or impairment. reduced learning ability.


Ultimately, the product must deliver value. It must provide value to the business that creates it and to the users who buy or use it. Without value, it is likely that the initial success of the final product will be undermined.

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Suppliers should remember that value is one of the important influences on purchasing decisions. A $100 product that solves a $10,000 problem is a likely success problem; a $10,000 product that solves the $100 problem is less likely.


The success of a product depends on more than utility and usability. Products that are usable, useful, findable, accessible, reliable, valuable, and desirable are more likely to succeed in the marketplace.

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