What is PBN? How to keep your website safe with Private Blog Network

PBN (Private Blog Network) is a network of satellite websites linked together under your control for the purpose of manipulating backlinks to bypass PageRank, a tactic that gray hat or black hat SEOs often use.

Basically PBNs direct (link juice funnel) links to money sites from other sites that you own or control.

Private Blog Network - Satellite website network
Private Blog Network – Satellite website network

Google’s Action on PBNs

Google takes action against PBN affiliate networks.

  • Apply punishment thin content on money sites from private blog networks (PBNs)
  • De-indexing sites in PBN (deleting Google Search index)

Google has tried to eliminate all benefits for sites that benefit from PBNs. Many debates suggest that Google has made a breakthrough but many such blog networks are still alive and well.

You may have heard about personal blog networks (PBNs), but you may not be sure what they are and why they are used. A PBN is a network of websites used to link building (transfer of rights) to a website for the purpose of manipulating search engine rankings. This technique is similar to link building in a link wheel or pyramid pattern as it involves many different websites linking to each other or to a central site.

These tactics were used many years ago, PBNs are now considered a pure black hat tactic and should be avoided at all costs, as they can lead to a loss of ratings or even a manual penalty. PBNs often provide little or no long-term value for the sites they link to.

Google has long battled PBNs, but businesses are drawn to the tactic. A case in point is the JC Penney affiliate scheme revealed by The New York Times in 2011. As Google gets smarter and develops better technology to combat link spam techniques, it becomes harder and harder for black hat SEO companies to succeed with PBNs.

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How to define a PBN . network

The key to identifying a PBN is the “cross-site” footprint, where multiple data, applied techniques across the site are the same. PBNs on the same IP, shared servers, have the same WHOIS credentials, or even used the same content across the web.

Today, PBNs are much more complex and can be more difficult for users to figure out as these sites have different industries, themes, and layouts. When determining if a website is part of a PBN – so you should steer clear of it like the plague – here are a few ways to identify a PBN:

  • Hosting. All on the same IP? You can use spyonweb.com or similar tools to determine which web pages are hosted on the same as any other website.
  • Website Design. Do the websites all use a similar design, navigation, color scheme?
  • Similar Themes. WordPress themes sometimes have the theme name in the code. Check the source code in your browser.
  • Website Ownership. Check the WHOIS database for contact information for the site owner. Having hidden WHOIS data is a red flag. If all website owners are the same, obviously blogs are connected.
  • Duplicate content. Copy the paragraph into Google search to see if the content exists on other sites.
  • Profile backlinks. Check the backlink profile in Ahrefs or Majestic (these are databases of links) to see how much interlinking is happening between sites.
  • Pictures and videos. Since videos and images are difficult and expensive to reproduce, they will likely be duplicated on other sites. Use Google image search or video search to find similar sections.
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One death for many PBNs is having a similar backlink profile. If multiple sites have the same link profile, or if all links to a site multiple times (especially where it seems like overkill or it’s not relevant), then the pages The web can be part of a PBN – or affiliate trading. Google’s Penguin algorithm, now running in real time as part of the core ranking algorithm, can detect these types of schemas and lower your site’s rankings. In some cases, there may even be a manual action penalty.

However, simply owning a number of different websites does not mean you are a personal blog network. For example, media companies that own multiple websites and link to them in all of the footer sites won’t have to worry about being flagged as a PBN unless the sites are irrelevant, have rows of dozens of links in the footer, or they link to the same internal pages multiple times.

Also, PBNs are generally groups of websites owned by a company or individual, but separate individuals who are working together to link each other can also be considered a PBN if there is a pattern that repeats links to the same page or pages on several different sets of sites.

How can you protect your website from PBNs?

No reputable SEO consultant recommends personal blog networks for link building or website traffic. Unfortunately, your site may be participating in a PBN without your knowledge, especially if you are outsourcing your link building activities to a third party. Buying links on sites like Fiverr or through other services can put your site at risk. And if someone tries to convince you to join an affiliate exchange (e.g. commercial link with them), refuse.

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Close monitoring of link building activities is key. Always keep in mind that Google always reviews link schemes and ensures that anyone responsible for building links to your site strictly adheres to these guidelines; Any reputable link builder must agree to be transparent about the links they are pursuing you with.

This requires effort on your part, but remember: Just because you don’t know what’s going on behind the scenes doesn’t mean you won’t be held accountable for the consequences.

User-driven link building will always win

You may be frustrated by competitors who seem to be using spammy link building techniques like PBNs. You can report them through a webspam complaint. But even if you don’t, remember that their black hat tactics will eventually be discovered and punished.

While your competitors rely on a PBN for links, your company can build stronger link building campaigns based on more powerful best practices by bring real value to users will not be touched by the search engines. When your competitors go bankrupt and get demoted, ruined, or penalized, your site will have the edge.

Overall, private blog networks are a dangerous and unacceptable link building strategy. A link should only be available when it actually provides value to the user – anything to the contrary can lead to less visibility in search results pages, or even an image. manual action penalty.

Save yourself and your company the headache of losing money, resources, and time, and focus on better link building tactics that will get you good results without worrying much in the future. future with any update of the Google algorithm.

Good luck!

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