What is Meta Title? How SEO page title helps increase click-through rate

The title of a web page is very important when reaching users from search, social networks, and on web browsers, it is the deciding factor that users will click to your page or not, but most of the time. The part has not been paid enough attention by many people or may not realize its importance.

So what is a title tag, why is it so important for SEO, Social, and how to write a unique title tag that attracts more visitors to your site, let’s find out.

What is Meta Title?

Meta Title is the title tag of a web page, displayed on the search results page with the Description description tag, the information of the Meta Title helps the searcher decide whether to click to go to the page or not, so the title tag should describe briefly, concisely and contain the most important phrase of that website, an attractive title attracts searchers to help increase the CTR rate to your website through search engines.

The title tag appears in the Google search page as shown below:

The title tag appears in the Google search page
The title tag appears in the Google search page

The title tag is the deciding factor of users visiting your website or not, it should contain important phrases that help search engines identify the main topic that your website wants to convey. believe.

Appears in HTML code:

The title tag is in a pair of tags

Good template for title tag:

Important Note: Do not confuse SEO Title and title placed in Heading (H1) for example article title, unlike Title tag, heading tag (H1-H6) has less importance than Title tag, text content version for these 2 cards you can use the same.

Why is the title tag so important?

Over 200 factors Google uses to rank, the Titlte tag is a very important ranking factor for SEO

The title is an important factor that helps search engines understand what your page is about, and is the first impression that many people will most easily notice through search results pages, social networks and web browsers.

  • Search results page (SERPs): The content of the Title tag that appears in the search results page is bold and most prominent, plays a big role in deciding whether users click to visit your page or not.
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  • Social media: In addition to showing up in the search results page, when your link is shared on social networking sites the content in the title tag is also highlighted and attracts users similar to on SERPs, images taken from facebook

  • Web browser: Your title tag is also displayed at the top of the web browser, especially when there are multiple browser tabs open. Unique and recognizable titles with important keywords near the front help ensure that people easily recognize you.

How to SEO good page title tag to increase CTR click rate

Since title tags are such an important part of SEO and search user experience, writing them effectively is a tough SEO job that requires a lot of effort. Here are important recommendations for optimizing title tags for search engine goals and usage:

Some tips for writing good headlines:

  • Add keywords, important phrases at the beginning of the title
  • No keyword stuffing
  • Write to users first
  • Check the length of the Title . tag
  • Write a unique title for each page
  • Write unique headlines, learn how to write catchy headlines

1. Check your title length

If your title is too long, search engines may truncate it and add an ellipsis (“…”) and may skip important words. We generally recommend keeping your title under 60 characters, or limited to 600-pixels.

A character like uppercase “W” is wider than lowercase like “i” or “t”. See the examples below:

The first title shows 77 characters because the “ittl” in “Littlest” is very narrow, and the title contains characters (“|”). The second title was cut off after only 42 characters because of the wide uppercase (like “W”).

Try to avoid all capital letters like “HOW TO SEO KEYWORDS”. They can be difficult for people to read and can limit the number of characters Google will display.

Note that even within reasonable length limits, search engines may choose to display a different title than the one you provide in your title tag. For example, Google might associate your brand with a display title, like this:

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2. Don’t abuse SEO keywords

While there is no penalty in Google’s algorithm for long titles, you can get in trouble if you start stuffing your title with keywords in a way that creates a bad user experience, such as :

Buy Laptop, Best Laptop, Cheap Laptop, Sell Laptop

Avoid titles that are just a list of keywords or excessive variations of the same keyword. These titles are bad for searchers and can get you into trouble with search engines. Search engines understand keyword variations and are unnecessary and counterproductive to every version of your keyword in the title.

3. Give each page a unique title

Unique title (unique) help search engines understand that your content is unique and valuable, and improve click-through rates (high CTR). With hundreds or thousands of pages in size, it may seem impossible to create a unique title for each page, but you can refer to templates, e.g. if you have thousands of product pages with product names and categories, you can use that data to easily create titles like:

[Tên sản phẩm] – [Danh mục sản phẩm] | [Tên thương hiệu]

Completely avoid default titles, like “Home” or “New Page” – these can make Google think you have duplicate content on your site. In addition, these titles almost always reduce click-through rates. Ask yourself: do you want to click on a page titled “Untitled” or “Product Page”?

4. Put important keywords at the beginning of the title

According to testing and experience, keywords closer to the beginning of your title can have more impact on search rankings. Also, user experience research shows that people can scan as little as the first two words of a title. That’s why it’s recommended that you use titles that start with the page’s most unique phrase (for example, product name) that appear first. Avoid titles like:

Brand Name | Main product category – Small product category – Product name

Headlines like this one show repeated information up front and provide little unique value at first glance. Also, if search engines truncate a title like this, the only part at the end of the title might be lost.

5. Take advantage of your brand

If you have a strong, well-known brand, then adding it to your title can help increase click-through rates. We recommend putting the brand at the end of the title. As mentioned earlier, Google may also automatically attach your brand to your title, so be aware of how your search results are currently displayed.

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6. Write for your customers

Although title tags are very important for SEO but Remember that your first job is to get clicks from targeted visitors, who have found the content of . You need to think about user experience when creating title tags, in addition to keyword optimization and usage. The title tag is a new visitor’s first interaction with your brand when they find it in search results – it should convey the most positive and accurate message possible.

Why doesn’t Google use your title tag?

Sometimes, Google may display a title that doesn’t match your title tag. When this happens, it can be due to 1 of the following 4 reasons…

1. Your title is stuffed with keywords

As discussed above, if you try to rank your title for keywords (over-optimized), Google may rewrite it. For a variety of reasons, consider rewriting your title to be more useful to search users.

2. Your title does not match the query

If your page matches a search query that isn’t well represented in the title, Google may choose to rewrite your display name. This is not a bad thing – there is no single title that will match every user search – but if your title is being fooled by high-traffic searches, consider rewriting it to match. with search keywords and their intent.

3. You have an alternate title

In some cases, if you include alternative title data, such as meta tags for Facebook or Twitter, Google may choose to use those titles instead. Again, this isn’t necessarily a bad thing, but if this produces an unexpected header display, you may want to rewrite the header body instead.

4. You have an old DMOZ list

In rare cases, search engines may pull a title from the DMOZ. If the title showing up in search doesn’t match the title tag but does match your DMOZ listing, that replacement should be blocked with the Robots NOODP tag, like this:

< meta name="robots" content="noodp">


Optimizing the title tag for the website is one of the important Onpage SEO factors, this done well will help you improve the ability to click through the results pages, as well as on the website or when sharing via social when people use to see it.

See more: 17 ways to write catchy title tags to attract readers

Dung Hoang, Seothetop

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