What is link building? The importance of links in SEO

SEO and link building are always changing, and today, the importance of building high quality links has never been higher. The need to understand and execute a high-quality link building campaign is essential if you’re looking to compete and thrive online, and that’s not going to change anytime soon. This article gives you a quick look and in the right direction.

Definition of Link building

Link building is the process of collecting hyperlinks from other websites to the bank’s website, A link is a way for users to navigate between pages on the Internet. Search engines use links to crawl the web, search engines crawl links between pages on your site, they crawl entire web pages.

Link building is one of the hardest jobs in SEO, having to spend most of the time doing it. So mastering high-quality link building techniques really helps you do good SEO and compete with competitors who are doing SEO like you.

Why is link building important in SEO?

To understand the importance of link building, it is important to first understand the basics of how a link is created, how search engines see links, and what what they can interpret from them.

Start of link tag: start link tag

Link referral location: Link destination referred to

Visible/anchor text of link: The text in the a tag, usually a keyword phrase

Close of link tag: close link tag

Search engines use links to evaluate the following criteria:

  • Discover new sites
  • Determine the ranking of a website
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Search engines crawl the web, they will extract the content of these pages and based on that can decide to rank for relevant keywords. The ranking depends on the quality of the page’s content; and on the number of links pointing to the page from external sites and the ranking and quality of the external sites. In general, the higher quality sites that link to you, the more likely your page is to rank well in search results.

Links have been a Google ranking factor since 1990. One of the founding members of Google, Larry Page, invented PageRank, which Google uses to measure the quality of a page based in part on the number of pages. number of links pointing to it. This metric is then used as part of a general ranking algorithm and becomes a strong signal because it is a very good way to determine the quality of a page.

However, SEO soon discovered the manipulation of PageRank in search results for keywords. Google began actively looking for ways to discover sites that were manipulating search results, and began rolling out regular updates aimed at filtering out sites that didn’t deserve to be ranked.

Google started to downgrade and penalize some of the link building techniques that were previously considered good, for example, posting your website to web directories and getting a link in return. This is a technique that Google recommended at one time, but as it has become overused and abused by SEOs, Google will ignore these types of links.

Recently, Google’s Penguin algorithm has been regularly updated to find websites link building violate the guidelines to penalize the rankings of sites who have attempted to use excessive techniques—often referred to as over-optimization in their link building.

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The rel=”nofollow” attribute in the tag as shown below:

Adding rel=”nofollow” tells search bugs not to crawl the content of this link, so Google doesn’t lead any PageRank through this link to the URL.

The main reason a site uses nofollow has to do with the scenario where the site lacks complete control over which links are added to the site’s pages. In other words, they don’t want to show Google a vote on secrecy when they don’t know if they’re really secret. This is more common than you think; here are a few examples:

  • Comment on the blog
  • Editable Wiki pages (e.g. Wikipedia)
  • Posts on the forum
  • Yahoo Answers (Yahoo Answers)
  • Comment in the guest book
  • Guest post signature

Users are free to add links to these places, and because of their size, it’s not really practical to reconcile each such link. So, to prevent link spammers from taking advantage of PageRank’s site, the site will often choose to apply this nofollow attribute to all links posted by other users.

Another use of the nofollow attribute is for advertisers to use on paid links. So, if you buy a billboard on a site that links to you, Google will say that it belongs to you. the nofollow count needs to be added, so that they don’t give any PageRank over that link. The idea here is that you shouldn’t take advantage of the underlying results by buying ads with links on other sites.

Does Link Building Benefit My Business?

Link building is good for business
Link building is good for business

As discussed, links are a signal that search engines use to determine rankings. As such, we know that increasing the number of high-quality links on your site can significantly increase your chances of ranking high.

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There are other benefits of link building as follows:

Relationship building

Link building can often include outreach beyond other related websites and blogs in your industry. This outreach often involves promoting something you’ve just created, like a piece of content or an infographic. The usual purpose of this outreach is to get a link, but there’s more to it: Outreach can help you build lasting relationships with key industry influencers, and those This relationship means that your business becomes more interested and trustworthy. That’s what makes it valuable, even if we forget to build links for a while, because we’re creating true missionaries and advocates for our business.

Send traffic through referrals

We’ve talked about the effect of links on your rankings, but what about the effect of links on referral traffic? A good link from a highly visited site can also lead to an increase in traffic. If it’s a related site, it’s possible that the traffic is also relevant and can lead to increased sales.


A good link building can help build your brand and position you as an expert in your niche. There are several skills link building, like creating content, which can show people your company’s expertise, and this can help with your branding.


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