If you’re into SEO, content marketing, or any kind of online marketing, you’ve probably heard the phrase “Evergreen Content” and is recommended that your website need it. So, what is Evergreen Content and why are evergreen articles good for SEO?
Today, we’ll learn the basics of evergreen articles, how to write an evergreen piece of content, and why incorporating regular posts into your content strategy is essential for content marketing. Dung killer.
What is Evergreen Content?
Evergreen Content is content that always keeps the green color with continuous long-term vitality and stays like “new” for readers.
So why is it called “Evergreen”?
The term “evergreen” sounds familiar as trees that are always green (usually pine or fir) are often used to decorate homes at Christmas. Evergreen trees are a symbol of eternal life because they keep their leaves throughout the season until they drop. Like a tree, Evergreen content is considered sustainable and long-lasting.
You’re probably thinking, “Hey, wait a minute. All online content is sustainable; articles and blog posts never go away.” When we talk about an “evergreen” piece of content , which means that evergreen content is content that continues to be alive and valuable today and into the future, so traffic will accumulate and increase over time as the number of evergreen posts increases. steadily increased.
For more clarity on what types of text are considered “evergreen”, how to tell which ones are not Evergreen.
Content Not Evergreen:
- News articles
- Statistics or numerical reports are subject to change and obsolescence
- Information about a particular holiday or season
- Articles that focus on current trends or fashions
- Latest fashion and clothing trends
Evergreen content (virtually) has no expiration date and will ideally retain its value in the long run. Anything written about this year’s presidential election, for example, Not to be evergreen content because it will become obsolete six months from now and many keywords associated with that topic will end up in the Google graveyard, never to be searched for again.
Common Evergreen Contents
Here are some popular evergreen formats that you can consider in creating lasting content.
- Top tips
- Instructions for “How to do” something
- Product Reviews
- Illustrated video
Writing in these formats doesn’t automatically make your work greener, but these structures tend to work well with evergreen writing. Videos are especially effective when you need to demonstrate how to do something, such as how to make a cupcake or how to bake a delicious cake. If video is not possible, consider using a series of images (photos or illustrations, charts, etc.) to facilitate your way of conveying the information to your readers.
Evergreen article writing ideas
Some topics never go out of style! Here are some evergreen article ideas as old as the earth:
- Love and Romance
- Finance / Save money
- Raise up child
- Weight loss
- Jobs and careers
- Take care of the pet
Of course, it is important that you address evergreen topics that are relevant to your business. If you sell office supplies, related evergreen topics might include “how to keep your desk organized” or “how to use a printer/projector”. If you are looking to generate leads for the best performing plants in your climate that will act as an evergreen post.
The problem with generating good evergreen ideas is that it often feels as though the best topics have been covered a lot, maybe even too much. In this case, the key would be to add a unique perspective to a popular topic, or go deeper and provide more detail. Find long-tail keywords that are high volume but not super competitive. If you have a specific niche, you may find that there is little content on the web about your topic, make your evergreens even more valuable.
Example of Evergreen content
Here are some specific examples of what would be considered evergreen posts.
- How to build a dog house– Clear, concise instructions with attractive pictures make for wonderful evergreen pieces.
- 10 ways to enjoy bacon – Can you imagine a future where people don’t like bacon? I certainly can’t.
- Top tips for soothing crying babies– There’s always a population reborn with new parents, and the custodians of the screaming child are probably desperate for advice. A quick “best advice” will hold its value for years and new parents can share with their friends.
These are sections that are considered evergreen content because the topics will continue to be relevant for the foreseeable future.
Example of Evergreen Website
These sites are evergreen content producers:
These websites publish evergreen articles on a variety of topics. Wikipedia, for example, ranks on the first page for almost half of all Google searches! It’s great to visit these sites not only to see good examples of evergreen content, but also to investigate how some of these sites are flawed and what you can write to improve them.
Evergreen SEO: Combine sustainable content with popular keywords
Evergreen content is an important part of a good content marketing strategy for the web, but it becomes even more powerful when combined with SEO techniques. Consider creating your evergreen content around the keywords you want your site to rank for. Even the most permanent evergreen pieces aren’t worth much if people aren’t searching for that topic or if it’s not relevant to your business, so you need to do keyword research.
Be sure to follow basic SEO techniques like on-page keyword optimization (but no keyword stuffing!), use the alt text of your images, and include social sharing buttons. The more search-friendly your evergreen article is, the more viewable, shareable and linkable it will be, driving traffic for the next f or months or even years.
Evergreen Content Writing Secrets
- Don’t write for the experts– Sometimes you may feel the urge to write a paragraph that demonstrates your expertise on a certain topic, but this can be a big mistake. Experts are less likely to seek help — your audience is mostly beginners, and you want to create content aimed at them.
- Avoid overly technical language– Because most of your content is for beginners, complicated technical language can scare them away, so stick with simpler words.
- Narrow your topic– If you write on a topic that is too broad, your section will be much longer and more likely to lose the interest of a beginner reader. Broad topics tend to be shorter keywords or top terms, with more competition. Writing a broader piece is also more difficult for writers. Simple, specific topics in football such as: “How to throw the right technique” compared to “Instructions on outside kick technique” are more attractive.
- Link posts together– If you’re working on a full tutorial on a topic like “A Guide to Car Care,” break that broad topic down into narrow sections, specifically, “When to Change Brake Fluid” and “How to Change Tires.” car” and then link those articles together. This is great for SEO, and allows readers to address a specific need while also directing them to additional relevant articles. Learn more: Guide to topic cluster SEO
Reuse your best content – When you create great content, find ways to reuse other formats. Here are some great ideas for repurposing content.
Do not rely entirely on writing Evergreen
Evergreen content is valuable, but that’s not to say all of your content needs to be green, thematic sections have their value too.
We discussed earlier how any sections that discuss the 2012 presidential election are not eligible for evergreen writing as they will soon be obsolete; The advantage of writing about the 2012 president, although not evergreen, is that it is very much sought after and discussed now. A piece about something as timely as the 2012 presidential election can drive a lot of traffic to your website over the next few months, but after that will be mostly worthless. The same applies to an article that uses recent and heavily researched statistics. Things like this are still very valuable and important, but they won’t last forever.
One value of evergreen is that it has the potential to continue to bring traffic to your website for months, or even years into the future if it is true evergreen content. The best content marketing strategy based on combination of both topic posts and permanent evergreen posts.
Dung Hoang (SeoTheTop)
Source: Megan Marrs/wordstream.com
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