What are Outbound Links? How does it improve your website?

Outbound link (outbound link)

Have you ever thought about Outbound links for SEO? Have you considered why it is important to get quality outbound links from your website or wondered how to create them?

My SEO work is often exposed to outbound links and I will share in this post to help you understand the importance of outbound links for SEO.

We talked about how to get more backlinks and build backlinks more effective for your website which will ultimately help increase your search engine rankings, but at the same time you should consider using an outbound linking strategy to make sure your blog never goes down. punish.

Outbound links help improve Website
Outbound links help you improve your Website if used correctly

What are Outbound Links?

Outbound links are links that point to some other domain from your website. When you link to relevant domains, it not only helps search engines understand your niche, but it also helps increase trust and the quality of your site plays an important role in your SEO. your blog.

Outbound links:

  • Give search engines a clear idea of ​​your blog because the links are relevant.
  • Provides the best way to communicate/build relationships with bloggers with similar interests.

I give an example in the article about SEO Expert I do add a lot of Outbound links when needed, because those links I really want to recommend and it is useful for the readers of my article to refer.

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Outbound links
Example of Outbound links right at Website

What are the benefits of Outbound links for SEO?

Let’s see some conditions you need to consider before you want to include a link to another website.

#1 Links to relevant blogs!

Don’t go out linking to a bad website, this is something you need to be very concerned about because in my experience many website and blog owners have unknowingly or unknowingly that they are linking to a bad or bad website. bad content. Search engines track outbound links, helping you avoid linking to banned sites or bad blogs.

Try to link to blogs that are in the same niche as yours. This will help you attract targeted visitors to your blog. Try to link to domains that are already trusted and have good domain rankings and value.

#2 Not a Link Farm

Avoid two-way backlinks and when you link to any domain make sure it’s not part of your link exchange. Following the recent Google algorithm updates you will see that Google is dropping a lot of link value from poor quality blogs.

#3 Avoid having too many outbound links

Having some outbound links is fine, but having too many outbound links can be frustrating from your reader’s point of view.

Try to focus more on internal links, (a part SEO Strategy of Wikipedia) and only link to some of the sites that are relevant to yours.

Link to fewer blogs and only to relevant blogs. In general articles, we want to pay attention not to link too much for a better reading experience.

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Most importantly, make sure your content is useful and take care of on-page optimization (SEO Onpage).

#4 Offer and ask for a link

Blogging is beneficial to everyone because everyone will see the give and take. If you have a blog post that you reference another author’s blog post, you need to provide a link in your post. This will improve the content of your posts and will allow you to request a link exchange with other bloggers. This link exchange will be useful for bringing targeted traffic to both blogs.

#5 Who should you link to?

There are many strategies that you can follow to make links. My recommendation is that when you want to include a reference or explanation in your article but you are not entirely sure which website to link to (the information to point to your reference) you should link to good resources like Wiki. (Yes! Wikipedia is still one of the most trusted domains from Google POV!)

Here are a few suggestions for creating outbound links:

  1. Links to pages that really add value to you and cover the topic very well.
  2. Link to articles with high page authority or good domain names.
  3. Links to articles with a high number of social shares. (Though consider other factors like website authenticity)
  4. Associate with bloggers in your connection or in your niche, helping you create a community with fellow bloggers.

One of the strategies we have used is that we link to a good and reliable source, or if we have a post on that topic, we link for similar related content such as 1 issue readers should refer to. Always remember bounce rate, and always create an external link that opens in a new tab.

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I’ve noticed that most of the top-ranking pages in Google have at least a few outbound links to relevant and high-ranking pages, helping them boost their rankings.

What is your strategy for outbound links and when do you use nofollow for them?

Also, are you interested in anchoring the text (Anchor text) when linking to any other page?

If you found the information useful in this article, please share it with your bloggers and friends via Facebook, Twitter, Google Plus or any of your social networking forums.

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