SEO and UX are the perfect combination to increase rankings and conversions

Combining user experience (UX) and SEO search engine optimization strategy will ensure more conversions and help you maintain a competitive edge over your competition, better ranking ability, and more important. The key is to increase conversion rates and increase sales.

Content

Common Goals of SEO and UX

SEO and UX: need to focus on user intent

How User Experience & SEO Affect Each Other

How SEO Affects User Experience

Why UX is important for the future of SEO

Use SEO and UX as tools to improve your business

Combining SEO and UX
Combining SEO and UX

Online customer expectations have changed dramatically over the years. When the internet was in its infancy, no one knew what they wanted or expected. However, now customers have been online for a long time and they know what they want from a website.

As customers have become smarter, search engines have adjusted the way they interpret and display information based on the intent or intent of search users. This is the result of evolving online environments that have shaped the way customers interact with content.

No matter how someone finds and consumes your content, they have certain expectations when they interact with your brand. Every business has to adapt to day-to-day change.

That’s why it’s important for businesses to combine user experience (UX) and search engine optimization (SEO) strategy. Doing so will ensure more conversions and help you maintain a competitive edge. Focusing on just one of the two will result in less customer experience and less revenue.

See how SEO and UX work together to drive more conversions for your business.

Common Goals of SEO and UX

The goal of every business is to make money.

Regardless of your industry, you depend on your website to build trust, answer questions, provide services, and sell products.

You depend on a comprehensive online presence to drive qualified traffic and increase conversions on your website. This means that you need to maximize search engine visibility while also optimize your website.

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Your customers have a specific problem and they turn to search engines for answers. When they find a website that fulfills a need, they expect a great experience.

This is why SEO and UX need to work together. Simple set: UX + SEO = $.

SEO mainly focuses on the external and architectural elements of a website and is usually aimed at traffic to your website. UX mainly focus on attracting customers when they reach your website and implement the design Reduce distractions to maximize conversions.

Driving traffic to your website is worthless unless that traffic is qualified. At the same time, designing your website is useless if you don’t have any traffic to convert.

Generally speaking, SEO and UX need to focus on user intent Let your business create a website that turns visitors into customers.

Combining SEO and network UX is more successful
Combining SEO and network UX is more successful

SEO and UX: need to focus on user intent

UX and SEO designers used to compete with each other. Each thinks their craft is better, and in many company budgets are split between departments, so they have to fight to secure adequate funding. However, when online marketing becomes more user-focusedMany companies have discovered that SEO and UX work together to drive more revenue.

Instead of competing, SEO and UX teams should realize that both are focused on delivering great experiences at different stages of the customer’s journey. In fact, SEO and UX are two sides of the same coin.

Because search engine algorithms have evolved based on user experience, marketers have learned to use SEO and UX together to drive qualified leads and increase website conversions. their.

Consider the image below:

  • SEO: Focus on increasing traffic to the website, building a brand
  • UX: Increase conversion rate, improve website experience
SEO and UX focus on user intent and intent
SEO and UX focus on user intent and intent

How User Experience & SEO Affect Each Other

Today’s online interactions between your brand and your customers are more diverse than ever. At the same time, your online customers are more informed and have more options to solve their problems.

The SEO team has the data the UX team needs to create personalized experiences for customers. At the same time, UX has a website framework and understanding of content optimization that the SEO team needs to make important decisions to ensure rankings in the SERPs.

When SEO and UX teams share their findings, they can create the ultimate user experience. Your business needs to make money through the website. You can’t do that by just focusing on technical SEO, or just UX.

SEO and UX Optimize User Journey
SEO and UX Optimize User Journey

User journey:

  1. User Intent(User Intent): Customers find information on search engines
  2. SEO Ranked Good (Rankings): SEO Optimizing content that ranks high in SEPR will bring more traffic to the page
  3. Qualifying: SEO Use keywords and techniques to ensure good traffic
  4. Digital Interaction (Digital Interaction): SEO and UX teams work together to optimize performance and drive conversions.
  5. Website Footprint: SEO data provides information about the user journey to help the UX team optimize for a better user experience.
  6. Repeat (Iteration): SEO and UX teams analyze website data to understand user behavior, use that information optimally for the next SEO and UX strategy.

How SEO Affects User Experience

Search engines use algorithms to identify patterns in how users search and what they are searching for online. Due to the nature of the industry, SEO uses different “leverages” such as keywords and links to rank sites in the SERPs. This is the basic principle of SEO, so the core of SEO is focused on identifying, publishing, and optimizing content that will attract the right audience.

Just as keyword data shows what potential website visitors are searching for, this data is also important to UX designers as it serves as a sample size of the user audience. This information is even more important than ever as UX designers integrate SEO data to influence website optimization strategies.

Analyze SEO data to optimize UX
Analyze SEO data to optimize UX

When you know what your customers are looking for and how your potential customers search, it’s easier to tailor your site so visitors can more easily discover what they’re looking for. SEOs can work with the UX team to determine which pages on the site will need to be optimized to increase conversions.

Why UX is important for the future of SEO

While SEO data is great for highlighting user trends, this information cannot identify site-specific issues that affect how individuals interact with website content.

A smooth and optimized website experience means that users spend more time interacting with the website and (hopefully) return to the website more often. Great UX design is important to a personal experience on the website.

UX not only affects how individuals perceive your website, but it can also positively impact how search engines view your website authority, relevance, and trustworthiness (which can indirectly improve your website’s reputation). your search ranking).

Rand believes that UX has a good impact on SEO and increases organic search sources
Rand believes that UX has a good impact on SEO and increases organic search sources

Website navigation is one of the biggest ways that UX impacts elements of SEO.

Eg: if users can’t find the information they need quickly and easily through the main navigation menu or the way the information is organized on the site, those users will leave without conversion.

Great navigation is even more important these days as the majority of traffic comes from mobile devices. A few other UX factors that impact a website’s SEO include how fast your site loads and whether your content is engaging.

Google and other search engines know that WHERE, HOW and WHEN people use content is changing. As a result, the UX team needs to work with the SEO team to ensure that the website is optimized for users as much as it is optimized for the search engines.

Use SEO and UX as tools to improve your business

Since we’ve looked at how SEO and UX can drive traffic and increase conversions for your company, it’s time to improve your website based on the customer journey.

As search engines, customers, and other technologies continue to evolve, your business must consider how to align content with how customers behave and interact with your content. Incorporating SEO and UX efforts into one valuable strategy will benefit your clients and your business.

Good luck!

Dung Hoang

Refer SearchEngineJournal


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