Negative SEO Content Tactics To Avoid

On-page SEO allows you to turn your research into content your audience will love. Just be sure to avoid falling into the trap of low value tactics that can do more harm than help!

Your web content must exist to answer searchers’ questions, guide them through your site, and help them understand your site’s purpose. Content should not be created solely for the purpose of ranking high in search. Ranking is a means to an end, ultimately to help searchers. If we put the carriage ahead, we risk falling into the trap of low-value content tactics.

Negative seo content tactics to avoid
Negative seo content tactics to avoid

Some of these tactics have been covered in the article on how search engines work, but by the way, let’s dive deeper into some of the low-value tactics you should avoid when creating optimized content. optimized for search engines.

Thin content (Thin content)

While each site is unique on different topics, an outdated content strategy is to create one page for each repetition of your keywords to rank on page 1 for those specific queries.

For example, if you’re selling bridal gowns, you may have created individual pages for bridal gowns, bridal gowns, bridal gowns, and wedding dresses, even if each page essentially says the same thing. A similar tactic for local businesses is to create multiple pages of content for each city or region they want customers to be. These “geographic pages” often have the same or very similar content, with the location name being the unique element.

Tactics like this obviously aren’t helpful to users, so why would publishers do it? Google wasn’t always as good as it is today at understanding the relationship between words and phrases (or semantics). So, if you want to rank on page 1 for “bridal gowns” but you only have one page for “wedding dresses,” you probably haven’t cut it.

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This practice has created tons of thin, low-quality content across the entire web, which Google specifically addressed with a 2011 update called Panda. This algorithm update penalized low-quality pages, resulting in more quality pages taking the top spot of the SERPs. Google continues to repeat this process of removing low-quality content and promoting this high-quality content today.

Google is clear that you should have one comprehensive page on a topic rather than multiple weaker pages for each keyword variation.

Duplicate content

Duplicate content” refers to content that is shared between domains or between multiple pages of a domain. “Scraped” content goes one step further and entails the unauthorized and blatant use of content from other websites. This may include taking the content and republishing it as it is, or modifying it slightly before republishing it, without adding any original content or value.

There are many good reasons for duplicate content internally or across domains, so Google encourages the use of the rel=canonical tag to point to the original version of web content. Although you don’t need to know about this card yet, the main thing to keep in mind right now is Your content must be unique in terms of words and values.

Ignore the “duplicate content penalty” myth

Google has no penalty for duplicate content. Which means, for example, if you take an article from Seothetop and post it on your blog, you won’t be penalized with things like Manual Actions from Google. However, Google filters duplicate content versions from their search results. If two or more pieces of content are essentially the same, Google will choose a canonical (source) URL to show in search results and hide duplicate versions. That is not a punishment. It’s Google’s filtering to show only one version of a piece of content to improve the searcher’s experience.

Learn more about Canonical

Concealment: Clouding

The basic tenet of search engine guidelines is to show the same content to the engine’s crawlers that you would display to visitors. This means that you should never hide text in your website’s HTML code that a normal visitor cannot see.

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When this principle is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results. Cloaking can be done in any number of ways and for many reasons, both positive and negative.

In some cases, Google may allow obfuscation techniques because they contribute to a positive user experience. For more on the topic of hidden content and how Google treats it, see How to hide Content in tabs without Google penalties

Keyword Stuffing

If you have ever been told “You need to include {important keywords} on this page X times”, you have seen the confusion about how to use keywords in practice. Many people mistakenly believe that if you only include a keyword in your page content X times, you will automatically rank for that keyword.

The truth is, even though Google looks for mentions of keywords and related concepts on the pages of your website, the page itself should add value beyond just plain keyword usage. If a page is going to be valuable to users, it won’t look like it was written by a robot, so incorporate your keywords and phrases naturally in a way that is understandable to your readers. .

Here is an example of a keyword stuffed content page that also uses another old method: highlight all your targeted keywords

Example of a paragraph with keywords, bold all target keywords.

Auto-generate Content

Arguably one of the most frustrating forms of low-quality content is auto-generated or programmatically created with the intent of manipulating search rankings and not helping users. You might recognize some of the auto-generated content by how much it makes sense to read – they’re technically words but connected by a program, not a human.

It should be noted that advances in machine learning have contributed to more complex auto-generated content that will only get better over time. This may be the reason why in Google’s quality guidelines for auto-generated content, Google specifically calls the trademark of auto-generated content attempting to manipulate search rankings, rather than any and all auto-generated content.

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What to do instead: 10x Content!

There’s no “secret sauce” to rank for in search results. Google ranks pages highly because it has determined that they are the best answer to a searcher’s question. In today’s search engines, your site no duplicates, spamming or being corrupted is not enough . Your page should provide value to searchers and be better than any other page where Google is currently acting as an answer to a particular query. Here’s a simple recipe for creating content:

  • Search for the keyword(s) you want your page to rank for
  • Identify which pages are ranking high for those keywords
  • Identify the qualities those pages have
  • Create Better Content

We like to call this 10x content. If you create a page on a keyword that is 10x better than the pages shown in the search results (for that keyword), Google will reward you for that and better yet, you will naturally have get everyone linked to it! Creating 10x content is hard work, but pays dividends in organic traffic.

Just remember, there are no magic numbers when it comes to words on a page. What we should aim for is anything that fulfills the user intent. Some queries can be answered thoroughly and accurately in 300 words while others may require 1,000 words!

Competitor analysis can help!

When you’re researching how to 10x your content, doing an in-depth competitive analysis is to your advantage. Fortunately, we have one instruct is different dedicated to that! 😉

Don’t reinvent the wheel!

If you already have content on your site, save time by assessing which of them have brought in good organic traffic and conversions. Improve that Content on different platforms to make your site more visible. Otherwise, evaluate existing content that isn’t doing well and adjust it, rather than starting from the square with all the new content.

Dung Hoang, Seothetop

According to Moz


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