Link Quality: 8 factors to evaluate the Quality of a Backlink

Links as a vote for popularity and importance assess the trustworthiness of a website.

Rating Quality One Links to search engines that crawl the Internet extensively through inter-site linking to discover relevant sites reviews and ratings based on indexes of trusted sites Trust links to, and Links are the best way to identify useful information about a topic. Here are some of the purposes of the link:

  • Links to the user, directing them to relevant pages in the context of the page they are reading
  • Building links from trusted sources increases Google’s trust in your site
  • Links that transmit value help increase Page Authority (PA)
  • Links help pages get better indexed
  • Quality Backlinks Help Page Rank Better

Link Basics

Link Building is an art. It is almost always the hardest part of an SEO job, but also one of the most important factors for success. Link building requires creativity, regularity and time, effort and a reasonable budget. No two link building campaigns are the same and how you choose to build links depends a lot on your website, with each area of ​​the page having the right link building strategy for that page. .

Good quality links from relevant sources and good engagement from readers
Good quality links from relevant sources and good engagement from readers

1 link quality rating signal

Used by search engines

How do search engines assign values ​​to links?

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To answer this question we need to explore the individual factors of each link and see tools that evaluate these factors. We don’t know the full range of metrics search engines use to evaluate, but through analysis of patent applications, years of experience, and real-world testing by many SEO experts, we We draw some assumptions from the following list of factors:

Dissemination of links from trusted and relevant sources
Dissemination of links from trusted and relevant sources

#first. Link Popularity Global (Populary Global)

Popular and important sites that are heavily linked to like Wikipedia have thousands of diverse sites linking to it, which means it can be a popular and important site. To gain credibility and authority with search engines you need the help of other affiliate partners. Popularity would be better.

#2. Popular local links or specific topics

The concept of “Local” popularity, pioneered by the search engine Teoma, shows more links from sites within a specific topic-based community than links from off-topic sites. subject. For example, if your website sells pet food, then a link from a pet owners association would be better, better than from other sites.

#3. Text Anchor

One of the very powerful signals used by search engines in ranking is Anchor Text. If dozens of links point to a page that has the right keywords and matches the content of that page, that is a very good signal to rank for the targeted phrase in the anchor text.

#4. Relevance

Websites of the same topic or industry will be better linked to each other than different, assuming your site is about fashion, it will be better to get a backlink from a fashion design site. from the housing construction site

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#5. TrustRank

It is not surprising that the Internet contains a large amount of SPAM. Some estimate up to 60% of websites are SPAM. To weed out this irrelevant content search engines use systems to measure trust, many of which are based on a link graph. Collecting links from trusted domains can lead to an increase in ranking signals from these links. Universities (.EDU), government websites (.GOV) and non-profit organizations are highly trusted domains.

#6. Neighborhood Link

SPAM links often go both ways, a site that links to spam can be spam, and often has multiple spam sites linking back to it. By looking at these links search engines can understand neighboring link between sites. So be very careful when choosing sites that link to your site, and from your site to outbound links to other sites.

#7. Freshness

Link signals tend to decay over time, popular sites are often outdated, and eventually fail to earn new links. Hence it is important to continue earning additional links over time. Called FreshRank, search engines use new signals of links to gauge current popularity and relevance.

#8. Social sharing

Recent years have seen an explosion in the amount of content shared via social networks such as Facebook, Twitter, and Google+. Although search engines treat social sharing links differently than other types of links, Despite the debate among SEO experts about social signals, link signals from social networks Social is still very important if there is high engagement that leads to your site. In particular, Google gives priority to G +

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The hidden power of social sharing with search engines is enormous. A person with a large social circle who shares a lot of documents is more likely to see that document in search results. For publishers, it is beneficial for the content to be shared by many influencers with social activities. For Google searches this is especially true for content shared on G+.


Depending on your approach as an SEOer, which link building method is most effective from your efforts and creativity. As a general rule it’s wise to build links as broad and varied as possible, as this yields the best search results. Any non-standard, unnatural link building patterns will result in bad results and immediately see a drop in keyword rankings, if worse, can result in penalties from Google Penguin 4.

>> Learn: 11 ways to get quality backlinks

Dung Hoang
Reference source Moz

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