To build a successful SEO campaign, you need to consider many factors that go beyond just traditional SEO work. Achieving high search engine rankings is not the only concern; On the contrary, a good SEO campaign will be able to drive traffic to the website from an unlimited number of sources such as social networks and mobile apps.
The way in which the digital marketing industry is evolving has changed SEO strategy and an SEO campaign has to include a lot of things you need to use but it is probably a collection of components that are part of your SEO strategy. digital marketing
However, regardless of the ingredients you provide to your campaign, if you want to profit from that investment, it needs to have both short- and long-term goals. I would say short term goals in this case are things like OnPage SEO and make sure you know exactly the current state of your site (strengths, weaknesses, potential growth etc.) Long-term goals involve building a brand and establishing a niche presence in social networks.
Whenever I start working with a new client on a new SEO campaign, I follow the steps below which put me in full control of the process and so far the results have been pretty good. I will be posting a few case studies over the next few months so make sure you sign up to receive our new articles, or follow us on Facebook.
Take 10 steps to build an SEO campaign
Step 1 – Analyze Current Setup
After this first step, you need to know basic information about the website to be able to make a decision. What I do is check for things like:
Website Platform – Is the site based on a modern or outdated platform? A modern platform (like WordPress) is faster, more secure, easier to optimize, and more flexible when it comes to design. If the platform used is old and outdated then my first suggestion would be to migrate to WordPress before doing anything else. Migrating to WordPress is sometimes more paid than optimizing an old platform that isn’t easily optimized for the web.
Web design Besides the background, one of the things you need to decide in advance is whether you will keep or change the existing design of a website. This is always a difficult decision because the look and feel of the website is subjective and what you like for SEO may not be what the client expects. If you want to change the platform then things are easier as you can choose a new look and then customize it but if you decide to keep the current design any changes are for SEO purposes must also be reasonable.
Traffic source One of the metrics you need to analyze before starting a new campaign is the traffic source. In other words, how much do you care about the current traffic of that website. The best way to do that is by looking at the traffic source report from Google Analytics. If Google Analytics is not installed on the website, you can get the data from the available tools or by installing Google Analytics and waiting a few weeks for the data to be collected.
What’s important to distinguish is traffic coming from Google and other search engines (i.e. organic traffic) and traffic coming from other sources.
Step 2 – Implement SEO Control
This is the starting point for your SEO campaign. Problems of a meeting SEO control will become the action plan for your campaign. The control will help you identify areas that need improvement in terms of OnPage SEO (On-site issues) and also on OffPage SEO (off-site areas).
Step 3 – Work on Social Media
If this article was written 4 or 5 years ago, step 3 would be “Link Building”. Things have changed and the focus has now shifted from link building to making social connections.
Once you make the changes identified by the SEO Control the next step is to start working on social. If you are new to social media, you should start by reading 10 social media marketing tips for starters and boost your social media profiles’ SEO.
Aside from the access benefits, social media will help you understand if you’re on the right track. In other words, if your content is being promoted on Facebook, Twitter or other channels, this is a sign that you are doing it right.
If on the other hand you are using the right social media marketing approach but you don’t have any returning users (i.e. hits, likes, G+, followers etc) then this is a sign A good sign that you need to improve the quality of your content.
Step 4 – Working on Local SEO
Most businesses have a website to promote their products or services in the local market and sometimes they just want to be SEO according to a local area there. Things like Google maps; Google+ for Business will create more presence for your website from the local market. View more posts What is Local SEO? Guide to optimizing local rankings
Step 5 – Keyword Research
Keywords are a very important part of an SEO campaign. There are several tools to use for a complete keyword research analysis.
The Google keywords tool is the first tool you should use – Your goal is to find as many related keywords as possible and try incorporating those into your content strategy. This tool Google supports Vietnamese language, so it’s very easy to use.
Query search keywords (in Google Search or Google Analytics) – Google webmaster tools’ search queries report gives you valuable information about your website’s performance. friends in Google Search. You can see which keywords generate traffic and where each keyword is in the search results. (See more: Comprehensive Google Search Console User Guide – Search Traffic section)
Google Auto Search and Relevance Search – When you search for something on Google, as you type, you’ll get several suggestions. This can give you a good idea of what people are looking for. After you press Enter, you can also scroll down the page to see ‘Related Search Keywords’.
Step 6 – Perform a Competitor Analysis
What I am sure to tell you is that there are more than 10 websites that offer the same products and services as you. Knowing who your online competitors are and how they operate online can be helpful when establishing your long-term plan. For example, if your main competitor offers online services, this is also something you should offer.
I won’t spend too much time on this step because what’s important after reading this article is how your site is performing and not what your competitors are doing.
You can read my colleague’s article about 6 steps of competitor analysis in SEO
Step 7 – Set up your content strategy
Content is at the core of every website and having a content strategy will make it easier to promote your site in search engines and on social media. Depending on the type of website you’re running, you can create an appropriate content strategy.
For example, if you’re running a blog or a how-to site, you may have to publish content regularly to encourage users to return. If you’re running a small business website promoting your products, keeping it up-to-date may not be your main task, but you can focus your efforts on social media and other methods of promotion. .
Step 8 – Measure progress
Real campaigns should have timelines with clearly defined goals. The only way to ensure that goals are met is by measuring progress. Monthly progress reports are ideal for long-term campaigns, and they can also be used for pricing purposes.
Step 9 – Identify potential traffic sources other than search engines
As mentioned in the introduction above, today’s successful SEO campaign goes beyond traditional SEO and touches the boundaries of digital marketing. This means that besides optimizing your website for search engines, you will have to look for other areas like mobile marketing, email marketing, pay-per-click campaigns, etc. and generally increase website traffic.
Step 10 – Build Relationships
In the past one of the main activities you had to do was SEO link building. As I explained above, this has changed with social media being important and what you really need to do now, is start building relationships. This is how the offline world worked and this is how the online world started to work.
Therefore, you should tend to make friends with many people in the same field, contact those considered influential and when the time is right, introduce yourself and start building a business relationship. business.
The result of this could be an important blog post, an interview with an important person for your followers to see on social media. All of this if done right, slowly and without exaggeration (not exaggerating) will increase the credibility of your website and this will lead to better rankings and more traffic.
SEO campaigns are not just about SEO. You should start by figuring out where you are right now (status analysis) and where you want to go (SEO control). Then you should put a lot of emphasis on social media and Local SEO, while also doing traditional keyword research and looking at what your main competitors are doing. Your goal should always be to build high-quality content and keep your users happy.
Last but not least, you should measure your progress (or lack thereof) regularly and try to break free from search engines and social networks by looking at other traffic sources.
Ultimately, to achieve long-term success, you should build relationships with people in your industry and work to establish your brand in your online marketplace.
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