“Know the enemy, know we will win a hundred battles” This saying is true not only in military tactics but also in an SEO strategy. You won’t be able to win your opponent if you don’t know who they are? What are they doing? And what is the way for them to succeed?… Therefore, thoroughly analyzing your competitors before implementing an SEO project is a very important stage. So how do you analyze your competitors in SEO to make sure you win? In this article, I will share with you how to do competitor analysis in many SEO projects that I have done successfully.
In SEO, there are many tools that can give you an overview of your competitors in many different aspects, which will make it easy for you to analyze your competitors in detail. From there you can draw conclusions about your opponent’s strategies and compare them with yours.
first – Learn and learn from your competitors. They must be doing something right if they are to be more successful than you. The reverse is also true: by looking at unsuccessful competitors you can recognize their mistakes and remind yourself not to repeat them.
2 – Do better than your opponent. That is your ultimate goal: grow bigger, increase traffic, acquire a larger customer base and become richer than your competitors.
Here are 6 steps of competitor analysis in SEO in my experience.
#Step 1. Evaluate your own website and strategy
Before you start analyzing your competitors’ marketing strategies, you should first evaluate what you have. When your strengths and weaknesses are unknown, how will you make an accurate comparison with your competitors later on? When you are not aware of the opportunities you have, how will you grow in the right direction? You cannot formulate a strategy without a basis for your future strategy.
To start analyzing competitors you need to review your Website in the following factors.
- Backlinks: Check how many backlinks you currently have? It is possible that all the backlinks you have are beneficial for your website, but there may also be a few bad backlinks that can harm your website. should be done regularly.
- Keywords: Make sure you have a complete set of keywords, diverse and related to the field you are about to do SEO, including both accented and unsigned keywords. Because the ultimate purpose of SEO is to increase traffic to find customers, you should choose keywords that have monthly searches. The Keywordtool.io tool (paid version) can give you a full set of keywords with “numbers that don’t lie” in terms of search volume you can use.
- Social networking activities: The current prominent seo trend is the use of media and social networks. That’s why you should build a page for your website on each of the prominent social networks (e.g. Facebook, Google+, LinkedIn…?).
Finally, you should check your Website for any technical errors, for example: Code, user-friendly interface and search engines…
#Step 2. Choose your competitors carefully
A competitor is someone who targets the same audience and pursues the same business goals as you. Be careful not to pick a fight with opponents that don’t share your goals; that would be a waste of your time and effort.
The easiest way to pick your competition is to type one of your target keywords in the Google search bar and pick whoever appears on the first page. This is the most optimal and also the simplest way. However, at this point you have only identified the opponent without knowing much about the opponent.
#Step 3. Visually analyze competitor websites
Once you’ve identified your competitors, spend a lot of time analyzing their websites. Let’s start with a visual analysis of how well they rank in search engines. Don’t worry when you find your competitors have proven they’re better than you at everything. This is just the beginning and you can absolutely do it and do it better than them. Observe and analyze carefully the prominent parts of the competitor’s Website, specifically factors such as
- Page title
- Post title
- Internal Links
- Call to action
After carefully observing the above factors, list out what they did well for reference and what they did not do well to improve and do better than them. When you fix the bad things of your competitors and deliver a better user experience, you will definitely surpass your competitors.
#Step 4. Analyze competitors’ keywords
It is likely that your competitors are also promoting keywords similar to yours, and they are certainly outperforming you in rankings. So how do your keyword sets not overlap with theirs and put you at a disadvantage? Surely in the beginning you will not be able to surpass your competitors with highly competitive keywords. At this point you can only type in forgotten keywords and niche keywords that your competitors have not discovered yet.
The problem now is how to know which keywords the opponent is forgetting and list them to beat first. There are many tools to help you analyze what keywords your competitors are forgetting and what niche keywords are related to your niche. There are 2 tools that I often use for analysis, that is, the Analyze Comptitor tool in Keywordtool.io (paid version) or Google Search Console for competitor keyword analysis. (Explore more : How to analyze keywords in SEO)
Build yourself a set of keywords and sort them by competition from low to high. When you have finished typing the forgotten keywords and niche keywords, now your website has a stable amount of Traffic, now you will hit the keywords with increasing competition (You can use the Google Keyword Planer tool). to evaluate keyword competition). Just follow the process from easy to difficult, you will definitely surpass your opponent in the future.
#Step 5. Track Your Competitor’s Backlinks Profile
Backlink is one of the most important factors determining the ranking of a website in search engines. Monitoring your competitors’ backlink profiles and your own backlink profiles is also a good way to track your growth. Try to get links to sites that link to your competitors’ websites if possible and to sites with reputable domains that your competitors haven’t linked to yet. In my opinion. I usually focus on building quality backlinks rather than building on quantity.
You also need to note that, when building backlinks, make sure that the number of your backlinks should not differ from your competitors too much (disparity), this will make your website fall into the sights of algorithms. ratings.
#Step 6. Evaluate their activity on social media channels
Currently social networking is one of the gold mines that we can exploit. Because nowadays users spend most of their time on popular social networks like Facebook, Twitter… That’s why websites with good social media activity often get a very good amount of traffic from those with good social media activity. this source. While you can’t always predict the appeal of your website’s content, keeping an eye on your competitors’ pages on social media can give you an edge. some suggestions : What type of content gets more likes, shares and comments , regular text posts , Images , Links to their blog posts , Downloads is different…
When you measure your competitors’ social media activity, try to outdo them. The interaction signals from users on social media channels are also collected by search engines, and if your content is well engaged, your website rankings will increase.
The above is my experience analyzing competitors before undertaking an SEO project. However, in a competition, remember that when you analyze your competitors, they will also analyze you, so always find a way to outperform them. Hope this sharing of mine will help you better analyze your opponents, especially new ones. Wish you to the Top !!
If you are a beginner in SEO, you can refer to: Do-It-Yourself Comprehensive SEO (Step by Step Guide)
Duc Nguyen – SEO Leader at VietnetGroup.vn
Source link: Experience analyzing competitors in SEO helps you win