2 Tier affiliate Programs Definition

2 Tier Affiliate Programs Explained – A Beginners Guide

How will referring new affiliates to an affiliate program generate me money in the future?

That's where a 2 tier affiliate program comes into play!

Affiliates are getting cleverer over time. Little experienced, affiliates know the difference between the different types of traffic they can get paid for.

Important Terms About Affiliate Marketing

There are a lot of definitions through – CPM, CPC, CPA, CPL, CPD and many more.

Two Tier Affiliate Programs Important Terms.
2 Tier Affiliate Programs Important Terms.

1. CPM

CPM is for impressions. publisher (the website owner) gets paid every time a banner is shown(counted as an impression).

2. CPC

CPC stands for cost per click, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.

Performance-Based – CPA, CPL, CPD

The other ways of getting paid are grouped together under the term performance marketing – and this is where the term affiliate is most commonly used as well.

An affiliate is a person or marketer who sends visitors to another website (Affiliate Program product or offer) using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing, social media and many other different methods) and gets paid when an action happens. This action can be a download (CPD stands for Cost per download), a lead (CPL stands for Cost per Lead), a Sale (CPS stands for Cost per Sale), and different kind of other variations.

Some in the Internet industry refer to performance-based marketing as CPA (cost per acquisition), although the term is also sometimes used for specific types of campaigns such as leads or sales.

How Affiliate Marketing Works?

Now that we’ve got over the hard part, the rest is really easy to understand.

The affiliate marketer gets money for sending website visitors to a specific landing page where the user has to take action – either a download, a lead, a sale, or some other sort of action that the advertiser requires.

How Affiliate Marketing Program Works
How does two Tier Affiliate Program work?

As an example, some advertisers are looking to build up their databases, so they pay for each opt-in email address they receive, others want leads from specific locations, so they pay for zip codes, and then try to convince the visitors after they fill in their zip code, to fill in a more detailed lead form.

The common denominator is that the affiliate gets paid when an action happens.

What Is 2 Tier Affiliate Programs?

A 2 Tier affiliate program is simply finding new marketers to sign up under you to do EXACTLY what you are doing – sending visitors to different offers and getting paid when the visitors perform some sort of action.

So why would you want other marketers to sign up under you to promote the same offers? Simple – you get paid a percentage of the amount the affiliate you refer gets paid?

Sounds complicated?

Don’t worry, it’s not hard to understand.

As an example, say John promotes 5 different offers on a single affiliate network. He gets paid for every lead, sale, email and zip code he generates from these different offers.

John now tells Mark about the Network and gets Mark to sign up using a banner or text link that has John’s referral code built into it.

Mark now signs up to the Affiliate Network under John and starts promoting various offers and advertisers from the Affiliate Network. These offers DON’T have to be the same offers that John is promoting.

Mark can promote ANY of the offers on the Affiliate Network.

And this is the best part…

For any amounts that Mark gets paid, John receives a percentage of the amount over and above what Mark gets paid.

So if Mark gets paid $1000 in Month 1, and the 2 Tier Affiliate program is paying 5%, then John would receive $50 just for referring Mark.

But it gets even better…

Some 2 Tier Affiliate Networks pay LIFETIME commissions. So John wouldn’t get a referral commission just for a month or a year – he receives it FOR ALL TIME.

If Mark becomes a super affiliate and starts generating HUGE commissions every month, John can just sit back and collect the checks as he referred him.

Things To Know Before Joining Any 2 Tier Affiliate Programs

There are 3 important things to know when finding affiliates to sign up under you on 2 Tier Affiliate Programs:

Best 2 Tier Affiliate programs
Questions to ask before choosing the right affiliate network

Is the affiliate program or affiliate network credible?

Do they provide proper tracking, so that you can track your referrals properly?

Has good campaigns and offers for the affiliates to promote so they actually do make money?

Do they pay timeously?

Assuming that the affiliate program or network is good, what percentage do they pay you on amounts that your referrals get paid?

All programs vary so compare different programs to see what the industry standard is.

How long do you continue receiving referral commissions for?

Some pay for a month, some for the lifetime, and of course there are many variations in between.

So do your homework and find a 2 Tier affiliate program that can make you money long in the future for the work you’re doing today.

Popular 2 Tier Affiliate Networks To Start With


The product you have decided to promote, that should be relevant to your blog or website niche.

Then only you will be able to generate some money out of it.


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