Instagram can be a highly targeted platform for your brand that provides you an opportunity to build a loyal audience that can grow your business.
Every day, there are 500 million users that browse the app and make it the home of engagement. But as like other social media channels there are many ways to use your profile on Instagram, these can be right or wrong and good or bad.
In this post, we will discuss how you can engage more people and how you can get more followers and all this is going to be real.
How to Get More Followers on Instagram
There are many reliable ways those can help you in getting more followers on Instagram and some of them are:
- Use of Right Hashtags
- Use of Right Filters
- Right Time for Post
- Analyze your Competitors Profiles
- Sponsored Post and Paid Reviews
- Use of geo-tags for Local Discovery
- Set Your Story as Highlights
- Hop on Trends
- Be Consistent
- Use of Instagram Tools
Let’s take a deep dive to implement all these ways and analyze the results.
1. Use of Right Instagram Hashtags
Your basic goal is to engage your current audience and get new organic followers. Always posting new, interesting and engaging photos can fulfill your first requirement, but if you want to grow your followers then you must go to find the right hashtags that can make your post special. When you use a hashtag on your post, then it becomes easy to find for users who are searching for specific terms.
As like other social media platforms, Instagram users use many hashtags and some most popular from these are:
- #love (1,271,692,015)
- #instagood (742,795,562)
- #photooftheday (507,358,504)
- #fashion (487,010,088)
- #beautiful (463,668,566)
- #happy (427,528,663)
- #cute (418,686,470)
- #like4like (417,887,839)
- #tbt (413,049,020)
- #followme (392,011,012)
- #picoftheday (380,504,677)
- #follow (371,102,705)
- #me (348,193,980)
- #art (343,874,151)
- #selfie (337,204,715)
- #summer (324,498,110)
- #instadaily (323,307,593)
- #repost (309,603,537)
- #friends (307,567,075)
- #nature (303,040,276)
Above list is about the most popular hashtags that users used and figures in brackets are their search results where you can analyze their popularity.
Keep in mind using Hashtag is one thing, and using the right hashtags is completely different.
Popular tags that are listed above can help you in getting engagement and likes but these will not work for a long time especially for followers gain or sales generation.
If you want to boost your post properly, then you must find your appropriate tags that relate to our business and loud your brand’s voice and of course they must have search volume on the platform.
You can use online tools for searching relevant tags like IconoSquare or websta etc. You must also keep in mind that Instagram allows only 30 hashtags per post. You must also keep you updated with new trends and revisit all your tags and check that all the tags you are using are the best or not.
You can also analyze your competitor’s hashtags or the same accounts that are relating to you too much but you must make your own group of tags that relate to your business.
2. Use of Right Filters
Hashtags are not the only thing that you should pay attention to. Instagram community responds to different photo filters than others. Use of these preferred filters can increase your engagement.
Here is the list of current most popular filters on Instagram:
- Normal (No Filter)
- X-Pro II
There are many online tools that can help you in finding the best and trending filter for your photo. You must go with these tools and make your presentation attractive.
3. Right Time for Post
Use of best hashtag and popular filter can help you but you must also focus on the time for posting. The best approach is to analyze what has or has nor worked for you in the past. You can also get online help for this purpose and tools will show you the analytics of your posting history and engagement.
If you are using an Instagram business account then you can get the analytics for free.
If you become able to find out the best time for posting then you can use a scheduled post feature which is available in almost every social media platform that will automatically publish your post when your audience will be most engaged.
4. Analyze your Competitors Profile
One of the best and easy to get more followers is by seeking out your competitors. Target the audience of your competitors and show your products or service like your competitors because these peoples have already shown their interest.
The basic question here arises as “How you will engage your audience?”
The answers are so simple. There are many ways to engage the audience, the more effort you made, the more users you will engage.
There are the following three types of engagement on Instagram:
- Follow as a User
- Like a Photo
- Comment on a Photo
There are many tests and theories that show that more effort you make the more results you will get.
5. Sponsored Posts and Paid Reviews
If you really interested in getting fast and better results then you must also take advantage of influencer marketing on Instagram. This will expose your brand to a huge audience.
The first thing you must keep in mind that like all other tactics this is not a free approach. However, it has better results than others if it is done correctly.
To get started with this approach, you will need to find a list of accounts in your niche. There are some points to look for in the profiles results:
- A large number of Following – 20K+
- An Email address in the profile
An email address in the profile shows that they are open for sponsored posts or a shout out in a story. You will need to email them and ask them for a sponsored post price.
However, you are selling unique products then you can send them your products and ask for post and review. The more natural image you will show, the more engagement you will get.
6. Use of geo-tags for Local Discovery
Using as like other hashtags, you can use your location tags in your post to make you discoverable on the map.
Local businesses can get more results by adding their location tags and also engagement with the post from valuable customers that are physically in the same location.
7. Set your Story as Highlights
When a potential follower land on your profile, you have a too short time to convince him to follow you.
The best way is to use your story as a highlight feature on your profile that will communicate what your profile is about.
Although stories have 24 hours of lifespan, making them highlights gave them a second life and attract others to follow you.
How to Use Story Highlights?
- Create trailers that tell about your account
- Organize your story into Themes
- Explain Your Product using pictures and Videos
- Use Swipe-Up Links and promote your Products
8. Hop on Trends
When you are on the online platform, then aligning your content with trending topics or Hashtags can improve engagement.
You must focus on trending topics such as holidays. You should mark relevant events in your calendar so that you can make relevant content in advance.
Be sure to join the conversation and always focus on your niche.
9. Be Consistent
The main purpose of the following anyone would be want to know what they will share in the here. When you post at a consistent pace, then the feed has become a consistent running theme. It has a large impact on your entire audience and new followers.
Most of the accounts that adopt this technique, they make less effort to create content and focus on converting visitors to followers.
The layout of your grid also has a huge impact on viewers. You can use any online tool for helping out plan and schedule of your feed and layout.
10. Use of Instagram Tools
There are too many Instagram tools those can help you and your Instagram strategy, but we will mention here just three, those can help to build your audience and engage with them:
Later: It can schedule and automatically posts from your device either it is a computer or mobile phone.
IconoSquare: It can show you the analytics and insights of your account.
Webstagram: It can help in finding the best hashtags for your post.
You can also get help from Buy Instagram Followers UK for fast and reliable services.
In this post, we talked about the best approaches to increase following on Instagram, but it is not always a number game. If you focus on engagement and not just followers, Instagram can be the best place for products and brands that can lead to more revenue for your business.