Search engines are the gateway to the Internet; they are the first tool (platform) that potential customers use to find the products, information and services they are looking for. This is why link popularity is so imperative. If the customers do not find your website in the search result, you have no possibilities of generating any sales or leads.
What Is Link Popularity?
You're probably wondering what the blazes is popular about a link!
Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by different search engines, and it determines the ranking your page gets when keywords(search query typed by visitors) are entered into a search engine like Google, Bing.
So, now you're probably wondering, how do I make my link popular, right?
How To Improve Link Popularity?
Search engines are discretionary, giving status and ranking to sites that have links to their pages from other related, quality websites. It's a simple formula, but a very important one to gain good ranking. Google created the system, and almost all the most popular search engines use it to rank your web pages in their index.
The more commonly used your keyword(search query) is, the harder it will
be to gain link popularity, but without achieving this step, it is difficult to rank your site on different search engines.
But don't be discouraged; there are tried and true ways of gain link popularity using the most competitive keywords that are difficult to rank for.
Points To Remember For Link Popularity In SEO
There are a few points you should be aware of.
- The first point is that just linking up with a huge number of other websites will not gain link popularity, though it might harm your link popularity. This is particularly true when linking to websites that are nothing more than “link farms” – pages containing a lot of spam links. Search engines may penalize your website if your website found associated with a link farm.
- The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your website visitors seeing. The last thing you want your website looks professional.
- Linking to poor quality websites will only harm your link popularity, if not completely destroy it.
Steps To Achieve Link Popularity
So let's get started to what you need to do in order to achieve good link popularity and improve your rankings to stellar status on all the popular search engines like Google, Yahoo, Bing.
1. Get listed in popular business directory
The first step, and the fastest way to get your foot in the door, is to get listed in a popular web directory, such as Open Directory Project, Yelp and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it would be a well spent.
If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed on Yahoo.
Open Directory gives you a free listing whether you are business-related or non-commercial, commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed on open directory.
You are aiming to get listed in the highest level of appropriate category, and this just takes common sense. For example, if your company ships wool from an x farm located in the middle of Newyork, do NOT submit your listing to “Retailers from Cicago.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Fine Alpaca Wool” category.
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You will not only associate yourself with culture and quality, but you will be listed in a national category.
2. Find related quality websites
The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity.
Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site's visitors.
Let's look at the Alpaca Wool site example.
Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater.
By linking to a related site that will be relevant to your website's traffic, you are increasing both of your site's business prospects – and both of your sites' link popularity.
Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search.
Make sure you enter keywords that you think quality customers will also enter to find your own site.
Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them.
Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.
How reach relevant websites to get link
When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site.
This is an essential first step; it shows good faith, and ups your chances
significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site.
Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site.
A hook like this almost always insures the reader will read on.
Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves.
It's a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity.
Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don't sound like a professor!
Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website.
Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness.
After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email.
Then give it another month, and if your site is still absent from their links page, it's time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial
to your link popularity and your business needs.
Just remember to keep all your communications complimentary and cordial.
Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved.
This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with
By the way – make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you.
Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!