Checklist For SEO Audit

SEO Checklist : Complete Checklist For SEO Audit

We have compiled the complete checklist for SEO Audit for webmasters that we recommend incorporating into your checklists and processes to ensure that your SEO stays ahead of the competitors.

The following checklist takes into account for SEO factors:

  1. Server Tuning.
  2. Website Pages Indexing.
  3. Content Optimization.
  4. User-friendly Site Structure.
  5. Mobile SEO Factors.

Server SEO Checklist

In the process of developing a website, you need to make sure that you have
problems with the server and hosting. Here are some considerations to follow the progress and after launch

  1. Site Time Monitoring: Use a free time monitoring tool, such as Pingdom or UptimeRobot, to check the performance of your website. In general, you should strive for uptime 99.999 percent. A reduction to 99.9 percent is sketchy, and a drop to 99 percent is completely unacceptable. Look for guarantees of the time of your web host, how they will compensate you when these guarantees are broken, and keep your word with the help of monitoring tools.
  2. Switch to HTTPS: install HTTPS as early as possible in the process. The later you do this, the more difficult the migration will be. Make sure that the hypertext transfer protocol (HTTP) is always redirected to the secure hypertext transfer protocol (HTTPS), and this never leads to page 404. Run the secure socket level (SSL) test to ensure a secure installation.
  3. Uniform URL format: in addition to HTTP being always redirected to HTTPS, make sure that the version of the unique resource (URL) www or non-www is used exclusively and that the alternative is always redirected. Make sure that this applies to both HTTP and HTTPS, and that all links use the correct URL format and do not redirect.
  4. Check your IP: if your Internet Protocol (IP) neighbors display web folder templates, Google spam filters may have a higher sensitivity for your site. Use the IP Neighborhood Tool (also known as the Neighbor Network Tool) to look at sample sites in your area and look for any signs of spam. We are talking about direct spam here, and not about the low quality of the content. It is a good idea to run this tool on several reputable sites to get an idea of ​​what to expect from a regular site before proceeding to any conclusions.
  5. Check for malware: use Google’s free tool to check for malware on your site.
  6. Check for problems with DNS: Use a DNS verification tool, such as that provided by Pingdom or Mxtoolbox, to identify any DNS problems that may cause problems. Talk to your web host about any problems you encounter here.
  7. Check for server errors: Scan your site with a tool such as Screaming Frog. You do not have to find 301 or 302 redirects, because if you do this, it means that you are contacting the URLs that are redirected. Update links that redirect. The priority of removing links to any 404 or 5xx pages, since these pages do not exist at all or do not work. Block 403 (forbidden) pages using a robots.txt file.
  8. Check for the absence of no-index and no-follow tags: once your site is publicly available, use the crawler to make sure that the pages are not unintentionally missing and that no pages or links are registered at all. The noindex tag tells search engines not to place the page in the search index, which should be done only for duplicate content and content that you do not want to show in the search results. The nofollow tag tells search engines not to skip PageRank from a page that you should never do with your own content.
  9. Fix Soft 404 errors: Check for a non-existent URL in a scanner such as Screaming Frog. If the page does not display as 404, this is the problem. Google wants non-existent pages to display as 404 pages; you simply should not link to non-existent pages.

Website Pages Indexing

Start your website using the following items both before and after launch to make sure that pages are quickly added to the search index.

Checklist for SEO Audit
Website Indexing Is really important point in Checklist for SEO Audit.
  1. Sitemaps – Ensure that the sitemap for Extensible Markup Language (XML) is located at and that the sitemap is uploaded to the Google Search and Bing Console for webmasters. OR if you are using WordPress blog then your sitemap URL would be The site map must be dynamic and updated when adding a new page. The sitemap must use the appropriate URL structure (HTTP vs. HTTPS and www vs. non-www), and this should be consistent. Make sure that the site map returns only the status of 200 pages. You do not need a 404 or 301 here. Use the World Wide Web Consortium (W3C) validator to verify that the sitemap code is verified correctly.
  2. Google Cache: See your site’s Google Cache using a URL, for example your URL here]. This will show you how Google sees your site. Go to the cache to see if any important elements are missing in any of your page templates.
  3. Indexed pages: In Google search type: to find out if the total number of returned results matches your database. If the number is low, it means that some pages are not indexed, and they should be counted. If the number is high, it means that you need to eliminate duplicate problems with the content. Although this number is rarely 100 percent identical, any large discrepancy must be corrected.
  4. RSS feeds: while rich sites (RSS) feeds are no longer used by a wide population, RSS feeds are often used by scanners and may collect additional links that are useful primarily for indexing. Turn on rel = alternate to indicate your RSS feed in the source code, and make sure that your RSS feed works correctly with the reader.
  5. Social Media Publishing: Use an automatic social media poster, such as Social Media Auto Publish for WordPress, for your blog or any section of your site that is regularly updated if the content in this section is suitable for social networking. Publication in social networks obviously leads to exposure but also helps ensure that pages are indexed in search results.

Content Optimization: SEO Checklist

Reinstall the processes to ensure that the following issues are fulfilled with each new content you plan to create after launch and test each of these points on your site before launching.

SEO Checklist : Content Optimization
SEO Checklist: Content Optimization
  1. Missing headlines: use a crawler to make sure that every page on your site has a title tag.
  2. Header Length: If you are using Screaming Frog, sort your headings by pixel length and specify the length at which your headings are cropped in the search results. Although it is not always necessary to reduce the length of the header below this value, it is very important that all the information that the user had to identify the theme of the page is displayed to the cutoff point. Also note any particularly short headers, as they probably need to be extended to search for longer search queries.
  3. Headline keywords – Make sure that the title tag contains all the main keywords that you target with the help of some of the content. Do not repeat keyword variations in the title tag, consider synonyms if they are not inconvenient, and put the most important keywords closest to the beginning if it is embarrassing. Remember that the use of keywords should rarely exceed the importance of an attractive title.
  4. Meta descriptions – Scan your site to make sure you know about all the missing meta descriptions. The fallacy is that each page needs a meta description, since in some cases Google’s automatic debugging is actually better, for example, for pages aimed at a long tail. However, the choice between the missing meta description and the present should always be deliberate. Identify and delete all duplicate meta descriptions. It is always bad. Make sure your meta descriptions are shorter than 160 characters so that they are not truncated. Include key phrases, of course, in your meta descriptions so that they appear in bold in the passage. (Note that only 160 characters are indicative and that Bing and Google currently use dynamic pixel upper limits.)
  5. H1 header tags: make sure that all pages use header tag 1 (H1), that there are no duplicate H1 tags and that there is only one H1 tag for each page. Your H1 tag should be processed in the same way as the header tag, except that it does not have a maximum length (although you should not abuse the length). This is a misconception that your H1 tag must be identical to the title tag, although it obviously must be linked. In the case of a blog post, most users expect the title tag and the title tag to be the same or almost identical. But in the case of a landing page, users can expect the title tag to be a call to action, and a title to be a greeting.
  6. H2 and other headers: crawl your site and check for the absence of H2 headers. These subheadings are not always necessary, but pages without them can be walls of text that are difficult for users to disassemble. Any page with more than three short paragraphs of text should probably use the H2 tag. Make sure that H3, H4, and so on. D. Used for further subtitles. Primary subtitles should always be H2.
  7. Keywords: does each fragment have a key keyword? Any content for which there is currently no keyword assigned to it will require specific keyword research.
  8. Alt text tags: Non-illegal images should always use alt-text to define image content. Use keywords that identify the image, not the rest of the content. Keep in mind that alt-text is intended as a genuine alternative to the image used by visually impaired users and browsers that cannot display the image. Alt-text should always make sense to the user. Keep in mind that alt- text is not for decorative images, such as borders, only for images that are used as content or as an interface.

User-friendly Site Structure

It is always better than the site architecture is processed as early as possible
during the startup process, but these are important considerations to consider even if you have already started.

checklist For SEO Audit
User Friendly Site Structure is important in the checklist for SEO Audit
  1. Links to logos: Make sure that the logo in the top menu refers to the main page, and this applies to every section of your site, including the blog. If the blog is its own mini-brand, and the logo refers to the main page of the blog, make sure that there is a noticeable link to the main page in the top navigation.
  2. Anchor text navigation. The text of the navigation anchor should use words for targeted key phrases, but they should be short enough to work for navigation. Avoid menus with long anchor text and avoid repeating phrases in your anchor text.
  3. External links: links to other sites in your main navigation or on other pages listed on each page can be interpreted as spam signals by search engines. Although external links on sites are not necessarily a violation of Google’s link scheme policies, they may resemble a “poor quality directory or links to a bookmarking site,” and Google explicitly calls “widespread links in footers or templates of various sites. It is also important that any sponsored links use the nofollow attribute and a very good idea for nofollow your comment sections and other custom content.
  4. Subfolders: URL subfolders must follow the logical hierarchy that corresponds to the site’s navigation hierarchy. Each page should have only one URL, which means that it should never belong to more than one conflicting category or subcategory. If this is not feasible for one reason or another, make sure that canonization is used to indicate which version should be indexed.
  5. Contextual link: Google stated that editorial links embedded in the amount of content are more than links in the navigation. The best practice is to add descriptive text around the link, the internal links of your site will be more important if you include contextual links. In other words, internal communication within the main content of the page is important, especially for the blog and editorial content. Even pages with a product should ideally contain recommendations for similar products.

Mobile SEO Factors

As per Google’s new update mobile first indexing or Mobile SEO is one of the important SEO factors to be considered. Every website must be mobile friendly from now on. You can your site is mobile friendly or not here:

Mobile SEO Factors
Checklist for SEO Audit : SEO Checklist

Check below all the reasons Why Mobile SEO will play crucial role in 2019?

  1. Test for mobile devices Google. Run a test compatible with Google Mobile to identify any problems that Google discovers with the way users experience your site on mobile devices.
  2. Implement a responsible design: your site must be responsive, that is, it will function properly and look aesthetic to users no matter what device they use to access your site. If it is outside the wheelhouse, find a topic that says “responsive template”. Responsible topics are available for almost all platforms, and some free options are almost always available. Be sure to eliminate any extraneous visual elements that are not needed for viewing from a mobile device. Use in your CSS to block these rules.
  3. JavaScript and Flash: make sure your pages work fine without JavaScript or Flash. Use your crawler or database to identify pages that link to small web format files (.swf) and JavaScript (.js), and view these pages using a browser with JavaScript disabled and without installing Adobe Flash. If these pages are not fully functional, they should be recycled. Flash generally should be completely replaced with cascading style sheets (CSS). JavaScript should only be used to dynamically modify HTML elements that still function in the absence of JavaScript.
  4. Responsive navigation. Make sure that drop-down menus work on mobile devices and that the width of the text does not make them unattractive or difficult to use.
  5. Responsive Images: Even some responsive topics can lose their responsiveness when introducing large images. For example, placing the following code between your tags ensures that the size of the images is reduced if the browser window is too small for the image: img {  width: 100%;  height: auto;  }
  6. Responsive videos and inserts: videos and, in particular, attachments can really pick up sensitive topics. For example, if you use the HTML video tag, placing this code between your tags will decrease the scale of your videos in the browser window: video { max-width: 100%;  height: auto;  }
  7. Interstitial ads and pop-ups. Make sure all the pop-up or inter-page ads you use are fully compatible with any device and consider blocking them for devices with a specific pixel width. It should always be possible to close the interstitial or pop-up window, and the size of the buttons should always be reasonable for the touch interface.


As innovation and personalized strategy, it’s important to run efficiently, without the basics of processes to ensure that the basics are taken into account, can easily follow new SEO trends and neglect what we know. You
will definitely succeed in your SEO rankings and stay ahead of your competitors after you follow all of the above mentioned SEO checklist factors for your website.


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