Here is a fact- every company has a blog page, but there is another fact as well- not every organization fully exploit their blog content to maximize SEO results.
No, this is not a silly question, keep reading for the answer.
Let’s continue and find answers to why blogs are ignored and are not able to attract traffic to your website? But, how can you force or coax someone to read your blogs?
The SEO quality gets the right boost if your website provides a relevant answer to the clients’ query or question.
So, can you now connect the dots and get the actual reason why blogs are present in almost every website.
It is extremely important for marketers to understand Search engine optimization and it is of great importance to them. Blogs posts that are designed, curated and written using the SEO tactics can provide or better increase the chances of visibility in the search result.
One more important reason why blogs are getting so much attention is that when they have the keywords which are associated with your products and services, they immediately surface with the results and so result in optimization of the web page.
However, Google algorithm is always on an update and gone are the days when keyword stuffing would suffice to get the results. Now it is more and specifically more about the intention and relevancy of the content in the blog.
Well, only combining a few meaningful words will not do. You need to promote the blog as well and we here would like to discuss 5 tips to enhance the SEO performance of your business blog.
1. The name or title of the blog should be persuasive or compelling
It is not wrong to say that the ‘blog name’ is the optimization opportunity. This is where you can show all your creativity and make the reader understand what the blog contains for them. No reader like ‘hidden surprises’ which they may or may not like after completing the read.
Title not only informs them what is there is the blog but activates the interest in the reader.
Once ready with the topic, answer these questions yourself to figure out the right title for your bog.
- What is the main story of the blog?
- Will it describe my company or industry in a compelling way?
- Did I insert the relevant keywords in the title or name of the blog?
- Do I know my target audience?
Focus on 1 or 2 long-tail keywords which will match the purpose or search of your ideal reader. Also, it helps to insert the long tail keywords in specific parts of your content.
More about the content of the blog
Make it useful, do not write non-relevant information, it annoys the reader. They are looking for information which your title has suggested, so make it crisp and to the point.
2. Make sure your blog is compatible with all devices especially mobile
Search engines always display those websites first which are mobile-friendly. Every minute is important these days and people use the time traveling to and from the office, before going to bed and the first thing in the morning is to check the mobile.
If your blog is not able to display well on mobile, you miss your audience for sure.
Use ‘responsive designs’ for your websites. Websites that are responsive to mobile have blog pages one single one URL, not two, which works for both desktop and mobile.
This tactic also has an effect on your post’s SEO. any inbound links come directly back to your site as it will not be divided between the two different URLs.
3. Visual Enhancement of The Blog
We read those blogs which have a visual appeal. Images, display, good formatting, and even videos enrich the user experience. Your content has to look good and if interactive with the audience it can help them to stay longer on your website.
Small tips to format your blog which has an impact on the SEO performance as well
- Prefer the font size and typography which is simple and easy to read.
- Frequently use bold type and colors – do not overload it, the right use makes the content easy to skim.
- Use short paragraph to avoid long wall of content; try to give gap between sentence. Make subheads and section to break the monotony of the content. Even header tag with the right keyword does improve the SEO ranking.
- Bullet points make the read interesting.
- Organize content and add interactivity with sliders, tab, videos, CTA buttons, links and further you can use mega drop-down-menu also.
4. Post your content in a consistent manner
You are delivering your blog to an audience which may or may not like your blog. But you need to figure out what they need and if they like your blog, keep posting them regularly. Rake your brain and try to figure out what people actually want to know, research in detail about the keywords and then provide a blog.
This is the right way to deliver value to your readers and also help to generate free traffic to your website.
5. Be Strategic About Posting Too Many Blogs on One Topic
This is a simple mistake that can crash your SEO as now your own posts are competing against each other. They all have the specific keywords and now the user will have a hard time to find the relevant blog.
Ideally, in such common instances use the topic cluster model.
This is actually like to divide the topics from the broad ones which intent to rank with the keywords. Then, create the content based on the topic and they can be linked tighter. This will make a broader search engine authority for your website.
User experience is the most important thing as Google wants the searchers to get what they are looking for. Traditional SEO factors are still relevant like keywords and links, but now the foremost thing is the information and user-friendliness of the blog.
There are other factors too which can have an impact like the page loading speed, great and appealing design, and having an in-built menu.
So, with all these pointers you can enhance the SEO performance of your business blog.