Core Update 8/2019: What does Google advise to focus on?

During the August 1, 2019 algorithm update, Google announced and advised webmasters and content producers to focus on creating Quality Content that is useful to users.

Document to evaluate search quality (search quality rating guidelines) by Google advises good content producers to check it out. Users are an important factor that gives them insights that can be applied to ranking algorithms based on user interactions, reviews, and feedback with the content they are consuming.

Core Update & Content Re-evaluate

In the core update does not target specific pages or pages. Instead, the changes are about improving the way Google’s system evaluates the overall content of the entire website.

One way to think of the core update that works is to imagine you’ve created a list of the 100 best movies of 2015. A few years later in 2019, you refresh the list. It will change naturally. Some new and amazing movies that have never existed before will be contenders for inclusion on the list. You may also re-evaluate some movies and realize that they deserve a higher spot on the list than they did before.

The list will change, and the movies that were earlier higher on the list scrolling down are not bad. There are simply more deserving films that will stand before them.

Focus on Quality Content

As explained, pages dropped after the core update Google recommends focusing on making sure you deliver the best content possible. That’s what our algorithm looks for.

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A starting point is to review the advice we’ve given in the past on how to self-assess if you believe you’re providing quality content. We’ve updated that advice with a new set of questions to ask yourself about your content:

Questions about content and quality

  • Does the content provide original information, reports, research, or analysis?
  • Does the content provide a substantial, complete, or comprehensive description of the topic?
  • Does the content provide insightful analysis or interesting information beyond the obvious?
  • If the content is based on other sources, does it avoid simply copying or rewriting those sources and instead provide significant and unique additional value?
  • Does the title and/or page title provide a useful, descriptive summary of the content?
  • Is there a title and/or page title that avoids exaggeration or shock in nature?
  • Is this the kind of page you’d like to bookmark, share with friends, or recommend?
  • Would you like to see this content in or referenced by a printed journal, encyclopedia or book?

Expert questions

  • Does the content present information in a way that makes you want to believe it, such as clear sourcing, evidence of relevant expertise, background on the author or website that publishes that information, such as such as through links to the author page or About the site site?
  • If you research the site that produces content, would you get the impression that it is trusted or widely recognized as an authority on its subject?
  • Is this content written by an expert or enthusiast who knows the topic well?
  • Is content free from actual errors easily verifiable?
  • Would you feel comfortable trusting this content for your money or life related matters?
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Presentation and production questions

  • Is the content free from spelling or style issues?
  • Is the content well produced, or does it seem sloppy or hastily produced?
  • Is content mass-produced by or outsourced to a large number of creators, or spread across a large network of websites, so that individual pages or sites can get a lot of attention or care?
  • Does the content have too many ads that distract or interfere with the main content?
  • Does the content render well for mobile devices when viewed on them?

Comparison question

  • Does the content provide significant value when compared to other pages in the search results?
  • Does the content seem to be serving the real interests of website visitors or does it seem to just exist because someone is trying to guess what might rank well in search engines?

In addition to asking yourself these questions, consider having other people you trust but who are unaffected with your site provide an honest review. Also consider auditing your website. Which pages are affected the most and for search types? Look closely at these to understand how they rate some of the questions above.

Get to know the EAT . & Quality Assessment Guidelines

One resource for great content advice is to review the search quality guidelines (Search Quality Rater Guideline) by Google.

Specifically, Raters are trained to understand whether content has what we call a strong EAT. It stands for Expertise, Authorized and Trustworthy. Reading the guide can help you gauge how your content is performing from an EAT perspective and look at improvements.

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Reading tutorials can help you evaluate how your content is performing from an EAT perspective and make improvements for better results in search engines.

Here are a few articles written by third parties who share how they use guidelines as advice to follow to improve EAT for high-quality and useful content:

Note: Links to the above articles are not the endorsement of any particular SEO company or service. We simply found the articles to be helpful content on this topic.

Find out Google’s Official Announcement at: https://webmasters.googleblog.com/2019/08/core-updates.html

Dung Hoang, SeoTheTop


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