You may have seen several digital signage displays at different venues. You may have found them attractive, without knowing too much about the technology or thought behind the display. Well, this guide will tell you a great deal about digital signage, without making it complicated. So, here goes.
Digital signage is quite popular nowadays. So, what is digital signage? It is a sub-segment of signage. It uses technologies, such as LCD, LED and Projection to display content that includes digital images, video, streaming media, and information. These signage solutions display advertisements, informative programs, and public interest messages.
These displays are generally found in public places such as museums, transportation systems, hotels, stadiums, retail stores, restaurants, and corporate buildings. Such displays are a staple way of finding, exhibitions, marketing, and outdoor advertising.
Digital signage is used to inform and persuade, and these are being installed in public spaces all over the world. While traditionally, retail and transit systems have used this, increasingly, campuses, government institutions and corporations are finding their own ways to benefit from this increasingly affordable technology.
Companies generally make use of digital signage to welcome visitors and potential customers, to display meeting schedules, or simply to tell employees what's for lunch. It also has many useful and creative uses. For example, universities can notify and remind students that registration or application for classes ends tomorrow, or then, they can be directed to an interactive and attractive touch screen to find their way around campus.
The display method can either be in the form of scrolling message boards or monitors. At an airport, signage can be used to display information regarding the different flights and check-in times. Similarly, it is being used at railway stations and bus stations. In retail stores, these can display the promotional offers at the store and about the new products and layouts. In restaurants, corporate buildings, and other such places, these devices can be used to reduce perceived waiting times of the visitors.
Or for more effective uses, screens in your facility and environment can view local weather and traffic scenarios to let people plan their commutes accordingly. What is being shown using such systems, is only bounded by what one can envision and create.
Digital signage has several benefits. Some of them are:
- The screens are bright and slow motion
- You can deliver breaking news in real-time
- You can display multiple messages and images on a screen at once
- You can edit or change what's being shown on the screen throughout the day
- It is economical and budget-friendly than print for huge audiences
- Digital signage is better than print as the former is more environmentally friendly.
Well, all this may seem great, but you may want to know exactly why you need digital signage. You need it because it not only informs and engages more people through the creative presentation but also reaches them instantly and reliably. Moreover, messages can be modified in real-time. This is a modern approach to communications that engages viewers with bright, animated graphics and interactivity.
Messages can be sent through the network within seconds, no matter how detailed or from what source it is originating. Also, this is a powerful and flexible tool to deliver security, weather, and emergency alerts speedily.
Digital signage fulfills a lot of communication needs. Some of these are:
- To compel: student organizations and activities, benefits enrollment, charity drives
- To inform: new policies at work, classes and training dates, wayfinding and directories, weather and news
- To motivate: recognition and reward programs, stock prices and profit-sharing schemes, internal contests
- To include: welcome messages, new hire, and birthday announcements, community and social activities
- To warn severe weather, fire, and other emergencies, security threats.
Some of the benefits of digital signages compared to the traditional sign boards and hoardings are the use of effective signs, animations, and interactive programs which the audience can understand and relate to effectively. Additionally, the investment is also less.
Video walls and multimedia kiosks are also being used to protect the displays. These devices have related software in them which help in the centralized control of the content, management, and scheduling. The use of the software also helps in monitoring and automatically distributing the signals. Some screens used for the display have the capability to handle multi-screens and need less power consumption.
In different places, technology is known by different names. It is known as Captive Audience Networks (CAN), Narrowcasting or Narrowcast networks, ScreenMedia or Digital Media Networks.
Digital signage is an effective and interactive media. The interaction of the people can be through mobile phones, SMS messaging and using Bluetooth technology. The social media interactivity enables viewers to send in messages from Twitter, Flickr, and text messages, which will be displayed as posts on the screen.
Digital signage technology is becoming very popular owing to the display contents and interactivity. It is a hot choice for advertisers and is slowly replacing the hoardings and television sets at public places and some private environments.
There are several such options available, so you need to analyze your unique requirements, before opting for a suitable digital signage solution. Here's too attractive digital displays every day, all through the year…