WordPress is slowly becoming the best platform for building websites. If you wish to run a safe website with regular blog posts, WordPress is the platform to use. And, with all the updates and added tools, we wouldn’t be surprised if people started using it for other types of online content as well. But, let us put that aside for now, and let us focus on what WordPress currently is.

WordPress logo
We have no doubts that WordPress will become even more present then it currently is.

So, in this article, we are going to go over WordPress Seo settings and how they influence the content you create. You should be familiar with how important SEO is for a website. This is why every responsible content writer should at least have a basic knowledge of what SEO settings in WordPress are. So, relax, have a seat, and let’s check out what all those options are on the right side of the screen.

Going through WordPress Seo settings

WordPress Seo settings are used to alter the very essence of your blog post. With then you can control the visibility of your post, which tags and categories you want to associate with it and when you wish to publish it. So, in order to make proper use of SEO and get as much traffic as possible on your posts, you need to know your way around WordPress settings.

Status & Visibility

The first thing you can see once you open WordPress Seo settings is Status & Visibility. With visibility, you can choose whether your post will be Public, Private or Password Protected. These options are extremely useful if you have other writers working for you, as you can control which posts are visible to other people. This is also why the Pending-review checkbox is useful. It gives you that much more oversight over your posts.

A person writing on WordPress blog
You need to know your way around WordPress Seo settings if you have multiple writers working for you.

Second is the Publish control. It allows you to schedule the time when you wish to publish your post.

After that you have Post-Format. It allows you to decide the format of your post. This helps SEO sort your post properly so that people will have an easier time finding it.

Permalink

Permalink is the permanent URL that your post will have once you publish it. It can be a good idea to alter it so that it is easy to read. Most people settle on default “Ugly” permalinks that simply have the Post ID Number. It works, but it certainly doesn’t look good. Instead, you should use mod_rewrite to make much nicer permalinks. There are even different formats you can use, which gives you even more freedom to design your webiste. Just remember to do a bit of homework before you start modifying your permalinks.

Categories

The best way to consider categories is like connectors that help make a website easy to navigate. The key difference between them and tags is that categories have hierarchies. Ideally, you want to create categories before you start writing posts as it will make it much easier to keep your website well organized.  This will not only help you update your website, but it will also help you prepare your maintenance budget in advance. A well-organized website with sensible categories is a joy to navigate and maintain.

Tags

Tags, on the other hand, serve to connect themes within your website. They are essential for keeping people on your website once they visit them. They provide a natural suggestion to what the reader should check out next while they are on your website. So, if you want people to stay on your website once they visit it, make sure to keep track of your tags and to keep them updated. It is also important to know how to manage your tags with no indexing directives to Google. By doing so you will help manage your SEO better and keep your posts more relevant on Google.

Featured image

Featured image is the image that will be associated with your post. If you share your post on sites like Facebook, it will pop up alongside some basic text. So, in order to make people notice your posts, you need to carefully pick featured images.

Excerpt

Expert is a short text that you will use to describe your post. Ideally, you should make it short and sweet. Just short enough so that it doesn’t require effort to read. And just interesting enough so that it inspires people to read your post.

Discussion

Discussion settings are used to keep track of your post. You can allow people to leave comments regarding your post if you wish to see what their thoughts are about it. The other checkbox is to Allow Pingbacks & Trackbacks. If you link another website in your post, and you allow Pingbacks & Trackbacks, they will get a notification. After that, they can choose to mention your post on their website.

A person keeping track of their post by altering WordPress Seo settings.
You can easily keep track of your post with some minor tweaks to WordPress settings.

Featured Gallery

Sometimes instead of using featured images, you might want to use a featured gallery. If that is the case, you simply need to use the last setting is the Post sheet of WordPress Seo settings.

Block settings

All the aforementioned settings were regarding the Document sheet of WordPress Seo settings. Next to it, you can find a Block setting that can alter the block you’ve currently chosen. The settings in it should be pretty self-explanatory for anyone who’s used Microsoft Word before. You have your basic Text Settings like Font Size and a button to toggle whether you wish to have a large initial letter.

Bellow that you have Color Setting where you can choose both the background and the text color in your post. These are quite basic in the standard WordPress settings. But, don’t worry. If you wish to alter them more professionally, you can easily add an additional CSS class.

When trying to predict the success of a business, location is one of the most important factors. Even though it doesn’t seem like a very important one, you should carefully consider the location when choosing your business space. Let’s go through the ways location affects the success of your business and how to choose the perfect one for you.

Customers can reach you

The most important way location affects the success of your business is how easy or difficult it is for customers to reach you. Businesses that are difficult to go to will often lose their customers. That’s why you need to choose a location that will make it suitable for your customers’ needs. To determine that, be sure to understand who your target customers are and how they will come to your place.

Another important thing to consider is how new customers will find out about you. Again, you need to consider your target customers and choose the location that will help them find you.

Your employees can easily come to work

Of course, you can’t please everybody, but it’s quite important that your employees come to your business space easily and on time. Also, if you are looking for a new workforce, be sure to choose a location that will make it easier to attract knowledgeable and high-quality workers.

Suppliers can reach your location with ease

When running a successful business, you need to make sure that the goods you need arrive on time. So, definitely, location affects the success of your business when it comes to getting supplies. If you are able to get your goods easily and on time, your customers will be happy to shop at your place.

Access to public transportation

Another thing you need to consider when choosing the best location for your business is public transportation. If it’s easy for your customers and employees to reach your location by local transportation means – they will be more than happy to come to you. So be sure to check the proximity of the local metro/bus stations when choosing the perfect location for your business space.

Parking

Now, let’s talk about those who travel in their own car. Very often people won’t visit a shop if there’s no parking available nearby. Not so many people will leave their car far away and then walk to a store. Therefore, parking spots are another thing that proves that the location affects the success of your business.

Are there any competitors nearby?

Another factor that shows that location affects the success of your business – the proximity to similar businesses. Of course, this can be an advantage if you offer better and more affordable deals. However, if the pricing is similar, you may want to avoid locations close to the same/similar businesses.

Image by Wonsub Cho from Pixabay

Costs

One more way when location affects the success of your business is when it determines the operating costs of the business. As you may know,  running a business on a very popular street is much more expensive than choosing a space just a few blocks further. However, big businesses are able to pay that kind of money, so they don’t find it a problem. If starting a smaller business, you should try and find something ‘in the middle’. Close to the popular area, but also affordable enough. Apart from the running cots, there are also costs of taxes and other regulations. These are very important to consider, since they can vary from city to city, and determine your business size, use of signs, color patterns, etc.

How to choose a perfect location?

Since location is a very important factor for your business, you need to think carefully when trying to find it. Here are the main steps in choosing the perfect location for a successful business.

Think about your needs

First of all, think about all the things your business needs to operate well.  These may include favorite suppliers, partners, etc. Next, be sure to have a marketing/business plan, so you can decide that a location suits these needs, so you can easily grow from startup to scaleup from that exact location.

a woman showing floor plans on the screen
Even though space itself is important, be sure to carefully consider the business location, too.

Do the research on population demographics

The success of business almost solely depends on the customers. That’s why you need to do some research on what kind of population is present in the area, and if they belong to your target customers. Find out about the people who live in an area, and their work and lifestyle.

Look for the competition and other businesses

Do some research about the businesses in the area. Are there any that could potentially become your competition? Also, are there any that can go well with your business? Some local ‘neighbor’ companies can help you out with starting your business. For example, a local moving company like Miami Movers for Less can easily move your office items by using the best Miami routes. So, go around the neighborhood and imagine what it would be like to open a business there. You can also ask the locals how they would like the idea – this information can help you a lot.

business graphics about how location affects the success of your business
There are many factors, but never forget that location affects the success of your business.

Find out about the local regulations and permits you need

Don’t let yourself be surprised with some permits you need to get, so your business opening is delayed. Be sure to go to the local councils and find out all the necessary information about opening a business. This way, you can know for sure when your business can start working and start thinking about the marketing and ways you can expand your business in no time.

Move your business safely

Choosing a new business location means you probably need to move your office items soon. Therefore, be sure to organize the relocation the best way possible, so your business can continue working as soon as possible. Our Advice is to hire a team that can transport your office goods so you can be sure it’s done safely and on time. Don’t waste your time and energy on relocation when you can use them to start your business and begin with marketing and attracting new customers.

Conclusion

Starting a business requires serious analysis, planning and detailed organization. One of the aspects that should not and must not be neglected is the location. All the above-said proves that the location is vital and that there are numerous ways in which location affects your business. Hence, choose smartly and carefully.

If you take a look at company structures, a scaleup and a startup are not even remotely the same kind of organization. A startup company has a singular, short to mid-term focus – getting the foundation of their product or service off the ground, in order to secure enough funding for further growth. On the other hand, a scaleup is a company that already has sturdy foundations. And now that organization’s main focus is accelerating their growth as much as possible and becoming a full-fledged corporation. As you can see, these are really two different stages in the development and growth of most contemporary companies. But what do you need to do to bridge this gap as easily as possible, and move from startup to scaleup? We’ve got some tips for you right here!

Working on your product-market fit

So, what is one of the first things you need to do in order to go from startup to scale up? Ideally, you should first focus on establishing a secure product-market fit. What does this mean in practice? Well, it means making sure that you find the ideal market of customers for your product. Or rather, if need be, tailoring the product in order to fit a particular market. Really, that process is definitely a two-way street. For example, if you’re working on a review website like usamovingreviews.com, you’ll need to make sure that you find the right niche for the right populace.

If market trends show that people are relocating a lot, that niche might be reviews of moving companies. Or, if you see an upwards swing in tech hardware sales, that might be what you need to look towards. All in all, following long-term market trends is important if you want to work on your product-market fit. While you are still a startup company, you have the means to experiment with your company’s persona and goals. After all, making a 180-degree turn is much easier while you’re still a small company. But by the time you reach scaleup levels – you should already have your company’s purpose and products set in stone.

Securing a revenue stream

Think about this for a moment – what’s the biggest startup stereotype? That’s right: the fact that they’re always struggling with money, in terms of actual cash. In this industry, it’s completely normal for a startup to have money issues until they actually secure outside funding. Or, for that matter, even once they do, and they’re still in the Seed round or in the middle of Series A. This is an important distinction on the road from startup to scaleup. A startup company is still working on their product-market fit, and they’re in the process of building a steady revenue stream.

While that goes on, they’re completely reliant on some type of outside funding. This can come either from a bank or, as is more often these days, a venture capital firm. On the other hand, you may consider your company a scaleup once it’s well into the later rounds of venture capital funding, meaning Series B, and afterward. At this point, the company is ready to form its own revenue stream, independent of outside sources. When this process is complete, your startup can truly be considered a scaleup, once it starts giving a return on the initial investments.

Clearly defined company roles

While a startup is in its infancy, few such companies can actually afford a full staff. Because of that, on the road from startup to scaleup, employees of the company actually work within different roles simultaneously. That’s a necessity, seeing as the company can’t afford to hire specialists for every single position. But as the startup exits the phase where it doesn’t generate any revenue of its own, it can afford to hire more employees. And that’s precisely the period where we can truly see the shift from a hazy startup to a more clearly defined scaleup.

If you want your company to successfully scale, what you need are professionals who are completely devoted to one job position. And that’s no wonder, as doing anything else is simply counterproductive. If members of your team are juggling between multiple jobs, they’ll never have enough focus to do something the best they can. And that will severely hinder your growth. So, you want to start planning for the scaleup transition as soon as you can. Take a look at your employees and figure out what their strengths and weaknesses are.

Having the right kind of organization

It’s not just usual employees that you need to think about during your journey from startup to scaleup. Remember – the original management won’t be able to handle a huge team once you begin to scale up to a larger organization. So, once you start thinking about what specific roles people can fill within your company, consider who you could promote to management. And make sure you think about this long and hard. First of all, it would be best if you could promote the people who are already working in your company. Having people who are already comfortable with how the company is running would be the best option. Naturally, if not, you can always bring managers from the outside.

Also, you’ll need to think about what kind of organization you specifically want. As you probably know, there are many organizations these days that skip the traditional hierarchy for a flatter type of company. But at the end of the day, for the sake of the decision-making process, we recommend you have a firm hierarchy.