For all the different SEO fields, as everyone knows, I usually divide it into 3 main components: Technical SEO, Onpage SEO and Offpage SEO.
As the phrase suggests, Onpage SEO (also known as On-Site SEO) focuses on ensuring that all elements (such as H-tags) within a web page aim to appeal to both users and visitors. search.
Off-page SEO (or Offsite SEO), on the other hand, is all about making an impact on search engine results pages by taking measures outside of your own website and hoping they will work. within the useful range of SEO.
When OnPage and OffPage SEO important, many would agree that the key to the success of your search engine optimization efforts will be the type of Offpage work you do.
In a nutshell, Offpage SEO is focused entirely on building high quality links to your website and we all know that these links get you real traffic and help you to achieve great results. top position in search engines.
Just like Onpage SEO, Offpage SEO involves a lot of factors and understanding those essentials will play a huge role in the success of your website.
If you are not sure about the Technical SEO section, maybe Read this article of mine guide
For now, let’s see 9 factors of Offpage SEO you need to pay attention to to promote your Website successfully.
9 factors of Offpage SEO that greatly affect your ranking
#1 Number of inbound links
The fact that Google places an insurance value on the number of inbound links a site has when establishing authority, the level of trust that site has, makes inbound links one of the SEO factors. the most basic and essential.
Think of inbound links as a vote of confidence from others for a particular page on your site. The more links pointing to your pages, the better your chances of getting Google and other search engines, which can lead to improved visibility and ranking.
#2 Quality of inbound links
Quantity is good, but the quality of incoming links is also important.
You will find it very easy to get links right from sites that are relatively obscure, unclear and of low quality, but remember to get links from well established sites. , considered a site in your niche is much more appropriate.
The relevancy of the linked page should also be considered.
For example, a link from a medical website to a financial services website won’t have as much impact as a link from another financial services company.
#3 The speed at which those links are built
In addition to the quantity and quality of inbound links, another offpage factor that needs to be considered is the speed at which you have built those inbound links.
Link building efforts yield results in an unnatural fashion – which can make search engines suspicious of you and rightfully so.
You have an old site, let’s say 5,000 low quality links you get in a day this looks suspicious and it could lead to penalties on your site.
To stay up to date with this off-page SEO factor, avoid using tools that automatically generate thousands of links at once. Stick with a steady link building campaign to get the best results.
Hint: You can get links by blogging for others.
#4 Number of social shares
It’s been almost eight years since Matt Cutts, head of Google’s Webspam team, confirmed that Google uses social votes (shares, G+…) as a ranking signal.
Nowadays, almost all websites have social interaction. Social sharing is also a clear indicator of valuable content. Search engines take this into consideration when determining which pages to place at the top of search ranking results.
At the bottom of each article, you should have social sharing buttons to make it easier for readers to do this if your content deserves a share. If you use WordPress, then you can use a support plugin or code it yourself as a good solution.
#5 Local SEO (By Region)
For businesses with a brick-and-mortar store or corporate address, Local SEO is an Offpage SEO factor they should put a lot of resources.
If you look at present and future, a significant proportion of Internet users search for goods and services online by locality.
It’s also the fact that you see location directly influence most search results these days, regardless of whether the search is performed on a desktop computer or a mobile device.
By integrating local SEO with marketing campaigns, a business increases their chances of being found by users online.
Citations are inbound links that come to you through listings, city searches, and other online directories.
For example, your business domain name will be on the list of 100 prominent local businesses, for example.
If you want to enhance your profile backlink your site and make it easier for people to find you, then you’ll want to submit your site to as many high-quality directories as possible.
#7 Anchor text (Anchor text)
The blue text that usually appears and is clickable when you create a hyperlink is called is an anchor text (anchor text), and it is what search engines use to determine the type of information that can be found in the referred landing page.
So if the anchor text says “self-taught SEO,” Google and other search engines will assume that indeed, the site provides content that will help people do their own SEO learning.
Therefore, that page has a better chance to rank for that keyword and other related or similar keywords.
#8 Age of the domain name
As mentioned above, Offpage factors are things you have no control over, and the age of your domain is a prime example of things you can’t really do much about.
Naturally, a domain that’s been in place for five or six years is better in the eyes of Google, and that’s a factor that can help you rank better.
So, if it’s not necessary, never allow your domain name to be exchanged for a new one if your site is already of a certain age.
But if you need to change your name, make sure to always use a 301 redirect from the old domain to the new domain.
#9 Business Reviews
Positive reviews help businesses gain trust and confidence in their brand. The more positive reviews you get, the better, because Google will take that signal and deliver it to users, which means your business is good enough to recommend to users.
One warning: don’t think about paying for positive reviews or giving fake reviews. You will soon be discovered, and there will be consequences.
There are dozens of other Offpage SEO ranking factors and the ones mentioned above are just to get you started. Take advantage of these SEO ranking factors, and you will eventually boost your online presence and brand awareness and improve your ranking in search results listings.
Compilation: Phong Vu
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