Creating quality content is the most effective way to market your business.
Even big retailers and B2B do the job.
But, the question of quantity and quality remains an unresolved issue.
How can I produce Valuable, shareable content? The truth is, you can produce a huge number of blog posts and still have conversion rate low because you are not meeting the needs of your audience.
Your content must be better. It must stand out. And it has to strike a chord with your audience and engage your influencers. You can’t write that kind of content consistently without doing research.
- Social media monitoring.
- Get to know your customers.
- Check your competitors.
- Do Keyword Research.
- Check your Title.
- Read the research results.
- Optimize your Content.
Here are some proven tactics that will build your knowledge base and help you write quality content that your readers will love.
1. Social media monitoring.
Maybe you’ve been listening mention the brand or your company name, which is great, but not enough. Expand your attention to capture trends, social signals, and weak signals. Industry topics, news, and even consumer ideas for new uses for your products.
A great collaboration in works between @Oreo and @COOLHAUS !
2. Get to know your customers.
Customers are not just anonymous demographics. Maybe you already have a CRM filled with information that you haven’t tapped into. Your salespeople should be in every interaction (training may be needed).
Customer service notes, such as comments and complaints, are a rich source of inspiration. To capture their interest and capture their attention, find ways to understand your customer’s needs. Find the service or product area you need to address and the question you need answered.
Content that provides insightful answers is a powerful magnet.
According to Investp, developing an effective buyer persona can lead to 238% increase in conversions. Understanding your customer is the key to knowing this!
Competitive analysis is probably the strongest indicator of to Content works fine. By observing what resonates with competing businesses’ audiences, you can better predict what your audience will appreciate.
Competitor Content Audit gives you a comprehensive overview of what’s working in your industry, information you can use to improve your marketing and SEO strategy.
You can document best practices, discover what types of content are most likely to be shared, and identify influential bloggers and social media influencers.
|Screenshot from Rival IQ|
4. Do Keyword Research
Forget keyword optimization, add long tail keywords and all the other weird words used to make it work. Not only is it ineffective, it can increase your search engine rankings.
That doesn’t mean you should stop keyword research. Keywords reveal what people are talking about, responding to, and sharing.
Use the popular topics Get inspired and find a new angle, or combine ideas to add depth.
5. Check Your Title
When I ran keyword research for on Buzzsumo I was hooked. I had to stop working and read it. That’s what your headline should be, an irresistible attraction.
The Co-Schedule Headline Analyzer provided “knowledge” outside of a B+ (This was the original title for this article). Maybe I should add a puppy. Everyone loves puppies.
Last year, Buzzsumo analyzed the social share volume of 100 million posts to determine what people share and why.
Very interesting results
Main findings: longer content is more popular, actual images are required, and people are more likely to share based on emotional value.
Graphics courtesy of OkDork
Brian Carter and Marketo did the research What people share on Facebook and why years ago, and offers practical advice on using the knowledge to improve your content. (It super long, so it must be really good)
There are tons of industry reports that will help you keep up, and a lot of them are free of charge. Because industry reports are great content that gets shared a lot. See how it works?
You can also base some blog posts on statistical. Report can be a bit dry. Blog posts written with added context to show how statistical information applies to your business are often popular. Jeff happens to be really good at showing how to put statistics to use. Watch and learn!
You’ve done well with content creation and have a killer post with a title that can’t be missed. Something you haven’t finished yet. So sorry. Now is the time to optimize your work before publishing. That requires a different kind of knowledge: Optimize SEO for your Content.
If your writing is focused, your article will have all the keywords and semantic concepts needed to make penguins happy. No need to really obsess about that.
For solid SEO and extra interest you need:
- A concise and engaging meta description
- Subheadings (headings 2,3) contain keywords and variations
- Links to other internal pages (Internal links)
- Outbound Links (to authority sites – Outbound Links)
- Quality illustrations (best with descriptive ALT text containing target keywords)
Adding other visual media, like videos and slides, is optional, but will increase the interest and share value of your post.
There is no way to predict the attention span of your content, but you have a much higher chance of attracting attention with a knowledge-based approach. If you consistently deliver well-written, personally informative articles and insight, your audience will grow. It can get impatient at first; Construction momentum can be slow.
Content is, in essence, your brand. What you post fuels consumer interest in your company and inspires your fans to become brand advocates..
The trick is to build a careful library of information content, get insights based on industry topics people search for and present it in an easy-to-understand manner. Then show it with graphics so it looks good and is easier to share.
Knowledge, presentation and promotion. That’s what makes great content.
Now that you know the content development process I shared, let me know yours.
What methods do you use to research topics and develop content?
>> see more: 4 steps to write great content
SeoTheTop, source Jeff Bullas
Source link: 7 Secrets to Make Content Loved by Both Users and Google