An SEO strategy is a descriptive step-by-step plan to help you achieve your goals.
The purpose of an SEO strategy is to help you create an action plan to achieve both your short and long term online goals. If you already have a strategy or if you are thinking of creating an SEO strategy then these 5 ways outlined below will help you improve it and make it more effective.
What is an SEO strategy?
Generally, when you set goals (business goals, personal goals etc.) you also need to have a plan that describes step by step how to achieve your goal. This action plan is the strategy for meeting your goals. Likewise when we talk about the Internet and SEO, you need to have specific measurable goals for what you want to achieve online, and a search engine optimization strategy will tell you how. to get there.
Why is it important to have an SEO Strategy?
Without an SEO strategy, you won’t know what you’re doing and if you’re on the right track. For example, you’re not just running ads on Facebook for the sake of advertising, but as part of your overall strategy. Every action you take should align with your goals otherwise you are just wasting time and money.
An SEO strategy is essential for every online development. If you are running an online small business or if you are an independent blogger, you need to remember a strategy that will help you achieve your goals. It doesn’t have to be complicated or overly detailed but what’s important is to have.
What are some typical goals in an SEO strategy?
A good SEO strategy is tailored to the needs of a particular website but in general here are some typical goals that are part of the strategy (don’t forget that a good SEO strategy is not just about SEO) :
Content Marketing – Everything starts with good content and your mission is not only to publish content but also to create content that users want to read and share
On-Page SEO This is more important than ever and one of the first milestones in your strategic plan. Before doing anything else you need to do OnPage SEO first and then move on to the next to-do items.
Off-Page SEO – Link building is still an important ranking factor so you have to learn what you can and shouldn’t do to get good results.
Social media marketing – Once you get to the point where you have great content and a great website, the obvious next step is to use the power of social media and distribute your content in different social networks.
Read the article OnPage SEO and OffPage SEO mine to learn more about them
Improve your SEO strategy?
Your SEO strategy is not something static, in other words you are not just “give it up and forget it” it is a dynamic process that needs to be adjusted and adjusted depending on the results produced. .
Over the years we have worked with many clients to establish their Internet marketing and SEO strategies and have found that some areas need more attention than others. This makes us think more deeply into SEO we tend to forget the ground rules that’s why it’s always suggested by us to go back and review our strategic plan. you on a regular basis.
1. Back to basics
You should do exactly what I say “back to basics”, i.e. go back to the basics of SEO and work with titles, descriptions, URL structure and all that We consider it inconsequential but play a huge role.
From my experience the best way is to use Use the SEO Audit directory will walk you through the process and create a clear action plan at the end of that article.
2. Check for manual or algorithmic penalties
One of the possible reasons for your SEO strategy to fail is external factors that prevent it from succeeding. To be more specific, if, during the lifetime of your domain, you have violated any of Google’s webmaster guidelines resulting in a manual or algorithmic penalty that derails your SEO strategy. unrealized.
You first need to make sure that corrective action is taken to remove any penalties from your domain and then continue with your long-term plan.
For example, if you are building links by buying affiliate packages or exchanging links with other webmasters then you have probably been hit by Panda or Penguin and your rankings have dropped. In such cases, you should first remove any unusual links by asking other webmasters to remove them or by using Google’s disavow link tool and then start with SEO again.
3. Start thinking beyond SEO
As mentioned above, when creating an SEO strategy, you should think beyond SEO. The term “SEO Strategy” can be confusing because what we really mean is establishing an overall Internet marketing strategy or even better a digital marketing strategy.
Try to think of other sources of traffic besides Search Engines and other ways to enhance user experience besides the browser. As an example you can use mobile apps (for Windows phone, ios and Android) to give your readers a means to access your content. Not only will this increase your traffic, but it also gives you a great opportunity to position your brand in the mobile market.
When you think outside the box and invest in other traffic sources, you also gain in SEO because of more visibility and exposure and this helps you get more organic links. .
4. Take a look at your competitors
When you operate the success or failure also depends on what your competitors are doing. For example, say you have a jewelry store without an online presence but the store across the street (a jewelry store) has a website and gets more customers than you because they can find them over the Internet. In this case your competitor is a step ahead and wins over you.
What I’m trying to say is that in addition to focusing on building the best possible presence for your company, you should also watch what your competitors are doing and make sure you don’t let them take the lead. If they have an app in the Apple Store you should have, if they have thousands of Facebook followers you should too, if they hire one SEO services For better results you should also hire.
That’s also another reason why you need to have an SEO strategy in place from the start. Your strategy needs to take all of these factors into account and create the best path to outperform your competition.
5. Try to increase engagement with your content
Last but not least, commitment benefits users. Search engines and social networks are looking for websites that users enjoy interacting with. These sites are more likely to appear higher in the search engine results pages and when searching on various social networks.
When we talk about engagement, we mean comments, Facebook Likes, +1’s, Tweets, social sharing and any other content that shows a lot of people the content of a website is very interesting. and shareable.
Assuming that your content is good, some ways to increase engagement are:
- Ask users to comment on your posts
- Always respond to user comments and encourage them to do so
- Promote your articles after you publish them
- Ask a question on social media to encourage users to ask you questions, and you can provide them with the answer in the form of a new post on your site.
- Provide an invite to encourage user comments – Users enter a valid comment in the form to receive a free drawing, a set of codes, or a promotional code, for example.
- Make sure the social share button is visible while users are viewing your pages and posts
- Advertising – You can use ads on Facebook or Google Adwords to expose your content to more people. This can be really helpful from the start until you get your own set of followers of regular visitors.
Having an SEO strategy is like using GPS to get you from point A to point B. In this case, point A is your starting point and point B is what you want to achieve online. Every SEO strategy is different and depends on the type of business (website), ongoing competition, complexity of niche and availability of budget and resources.
Some common items to look for in any strategy are: content marketing, SEO (OnPage and OffPage) and social media marketing.
From my experience some items that can improve your overall SEO strategy and give you better results are:
- Make sure you’ve done the basics with certainty
- No external factors hold you back
- Your strategy includes other areas and not just pure SEO
- You know what your competitors are doing
- You are always trying to improve the user experience
Finally, for any project or strategic plan to be successful, it needs proper monitoring and control. Part of your responsibility is to review your strategy on a regular basis, analyze results, identify failures and successes, and take corrective actions until the end goal is reached.
Source link: 5 Ways to Improve Your SEO Strategy