5 indispensable elements of a valuable content

Great content strategy is all about taking the guesswork out of execution, so creative content can thrive. To keep all the details clear, we’ve developed (and updated) the following Checklist for creating valuable content:

The checklist is designed for digital content creators and marketing teams. It identifies content as valuable by the following five points:

  • Findable: Can find
  • Readable: Can read
  • Understandable: Understandable
  • Actionable: Able to act
  • Shareable: May be shared

Before you start using this checklist, it’s important to understand how to use it. The first thing is to get the right people involved.

Share checklists with your team

To use the checklist properly, have all members of the digital strategy team work through it together and make changes as needed. If team members have different checklists, combine them for maximum effect.

We all want our content to sparkle.

Let’s dig deep to learn it.

1. Findable: Content can be found

When creating content make sure it can be found through search engines. Make sure you’re using SEO guidelines to write or create findable content.

These steps assume you’ve done keyword research – chosen based on your goals and user research.

Optimize your website for SEO so it can be found in search engines

  • Heading: Use only one H1 tag and multiple H2 tags on your web pages because they help with search engine rankings and break up text on a page. Make sure you feature them in your post set. If there is a lot of content in the H2 segment, use an additional H3 . tag to segment for smaller groups.
  • Metadata:Optimize the title tags, keywords and description tags so that it describes the important information for your page.
  • Internal link: Included NS linkinternal to other pages on the site to increase the value and relevancy of the content that search engine crawlers assign to your pages.
  • ALT: Include alt . tags on your images so they appear in image searches.
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Use one H1 tag and multiple H2 tags on your web pages as they help in search engine rankings

See more:

2. Readable: Content is easy to read

After users find your content, do they consider it readable? While this question applies to written content, writing is the primary way people use information, so it’s an important category.

When considering readability, users scan until they find the #content they need

  • When considering readability, remember that users scan until they find the content they need. Any great web article should value people’s time. Therefore, consider using the following:
  • Inverted pyramid writing method: The most important events should come first. For example, the image above was created using eye tracking software. You can see where the user’s eye scans the page: See how the shape follows an inverted pyramid.
  • Chunking: Keep paragraphs short. We follow the rule of three: no more than three sentences in a paragraph and no more than three paragraphs under a heading.
  • Bullets and numbered lists: When people want to consume information quickly, lists and bullets are useful.
  • Consistent language: Avoid confusing your readers.

See also: How to present articles to increase reading experience

3. Understandable: The content is easy to understand

Creating content that users understand is challenging when the topics are complex. In healthcare, where my agency does a lot of consulting and content creation, we’re aware of this. Many times, we write at the eighth reading level. Even that might be too high for some readers.

How can you create content that’s easy to understand no matter what industry you’re in?

  • Choose the right type of content. For example, if the user has a moment when something is outlined, use videoor slides instead of written text.
  • Create personasfor your different audiences and match the complexity of the content to the user’s ability to understand the content.
  • Always provide context. Even if you think it sounds condescending, consider explaining even the most basic concepts to your users.
  • Apply a standard reading level for your content for each project and stick to it. This should be based on market research and your users.
  • Provide valuable information to users. This could be new information or a new way of voicing an existing idea. Sometimes metaphors help people understand better.
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Apply a standard reading level to your #content for each project and stick to it

4. Actionable: Actionable Content

You’re creating content because you want readers to take action. How can you make sure this happens?

  • Include a call to action clear, convincing.
  • Make it easy for users commentand ask questions, both public and private. For example, allow blog comments or direct people to your company’s Facebook page. If you accept comments through the page our contact, please make this page easy to find and easy to use.
  • Provide links to relevant content or provide options for other content that the user has liked.
  • Includes a list of actionable itemat the top if the content is long. For example, if you are writing about diabetes care, at the beginning of the story give three bullets that identify diabetes and explain how to control it.

5. Shareable: Shareable content

People trust colleagues more than brands. How can you get users to share your content with their friends?

  • Provided an emotional response to your readers. When I first started writing articles on content marketing, one of my editors told me, people are likely to share a lot of controversy.
  • Provide a reason to share. For example, you could tell a story about sharing health informationtogether helped a family boost their fitness efforts.
  • Ask your audience. For example, ask your users to share content by saying, Please share this content with people you think might enjoy it at the bottom of each article.
  • OLDeasy sharing. Work with your IT staff to research and decide which sharing utility is best for your organization.
  • Allow users share personalization. For example, when we repost things, we add hashtags or refer to other sources.
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Do you have experience using checklists in content marketing? I would love to hear your experiences. Please share in the comments section below.

>> See more: SEO Checklist standard SEO for website

Dung Hoang admin Seothetop

Source: Content marketing institute

Source link: 5 indispensable elements of a valuable content
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