10 tips for writing viral content from experts

There are a number of websites, writers, marketers and content creators that seem to dominate the internet. Everything they put out seems to go viral, drawing audiences to millions and sparking conversations on social media.

Today, deciphering the secrets to viral success is the task of researchers, media organizations and businesses. After all, viral content leads to big rewards like: fakes, subscribers, advertisers, awareness for an important issue, brand recognition and financial success.

If you’re looking to get people to share your content, check out these 10 hacks from the experts themselves.

1. Write great content

In short: Tell a good story and tell it well. Readers quickly give up on poorly written and poorly written stories.

Start by making sure your story clearly communicates the five W: Who? What? Where? When? Why? This bases your reader on the basic premise of the story and why it matters.

Guy Kawasaki and Peg Fitzpatrick, co-authors of The Art of Social Media: Power Tips for Power Users, explained in a recent Harvard Business Review article that stories should accomplish one of several tasks: explain what happened, explain what something means, explain how to do something or surprise the reader.

2. Harnessing powerful emotions – positivity is better than negative

Stories that evoke intense emotions tend to drive popularity, according to a 2011 study by University of Pennsylvania professors.

Content that triggers emotions on top of emotions is better online, whether those emotions are positive (like fear) or negative (like anger or anxiety). While content that highlights low affective arousal emotions (such as sadness) is less contagious, Professors Jonah Berger and Katherine L. Milkman, who have studied the viral nature of New’s articles York Times over a three-month period. And despite the complexity of the implementation, in general, positive content is more viral than negative content.

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As Jack Shepherd, editorial director at BuzzFeed, wrote 21 photos that will restore your faith in humanity , it generated millions of hits. Lists evoke emotions when “you are in the triumphant presence of the human spirit” Shepherd said. It has 15.4 million views. (Full disclosure: Shepherd has been friends for many years.)

When people share something similar, they don’t just share the story, they share a strong, positive emotional experience they had. You can’t really fake that, Shepherd said. For more tips from Shepherd, check out the companion, BuzzFeed’s Guide to Viral Content

10 ways to write viral content according to Buzzsumo
10 ways to write viral content according to Buzzsumo

3. Be brief

Get to the point quickly and keep the reader interested.

“Our experience is a sweet spot for curated content posts of 100 characters on Facebook and Twitter,” said Kawasaki and Fitzpatrick.

The hot spot for generated content is 500 to 1,000 words.

4. Write Irresistible Titles

Headlines are the gateway to a story – your chance to pique the reader’s curiosity and convince them to stay with you. Titles can make a story a great success or a complete failure, even if the content is great.

Grab readers’ attention with headlines

– Clearly and accurately state the purpose of the article

– Use attractive adjectives

– Communicate the value and ease of the story

In other words, tell your readers in advance that they’ll get a lot out of your story without much effort on their part. (Example: my title A smart habit can cut airfares tell readers that they can save a lot of money by learning a habit. Lots of value and simplicity.)

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Check out this list of catchy headline templates that will help you develop great headlines.

5. Be intuitive

Visual content increases engagement. So always use catchy headline pairs with a striking image. This is the key to capturing the reader’s interest.

Buzzsumo, a content analytics company, found that having at least one image in a Facebook or Twitter post resulted in twice as many shares on average as a post without the image. A study by content marketer Skyword found a similar correlation between image and engagement, write Kawasaki and Fitzpatrick. Its clients’ total content views increase 94% if an article is published. published with a related photo or infographic, when compared to articles without images in the same category, the co-author wrote.

6. Play with numbers

The more you post, the greater your chances of going viral. Neetzan Zimmerman, who the Wall Street Journal calls possibly the most famous blogger working on the Web today, wrote for Gawker until 2014 and regularly draws the most unique visitors to the popular site this language. In an interview with HubSpot.com , Zimmerman shared that he posts 10 to 15 times per day. Not all posts go viral, but the larger the volume of stories, the greater the chance for one to share.

And don’t stop when your work is out there. Advertise aggressively on social media and do it consistently on different days at different times so you can appeal to different audiences. Tailor your posts for social media platforms.

Sure, you might lose some followers who don’t like repeat sharing. But Kawasaki and Fitzpatrick found that this practice paid off. When we decided to test the effectiveness of repetition by sharing four identical posts with four different links to track clicks, we got about 1,300 clicks the first time around, roughly the same on the second, 2,300 on the third, and 2,700 on the fourth, for a total of 7,600 clicks. Are you willing to risk repeated tweets to get 5.8x more clicks?

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7. Play nice with others

Give credit when it’s due by linking to your site’s sources in your articles. “Links send traffic to the source as an act of gratitude; allow readers to learn more from the source; and increase your visibility and popularity with bloggers and websites” – Kawasaki and Fitzpatrick.

Grateful,Thank you and Retweet people who tweet your content. Follow them back. Tweet and love their stories. Give thoughtful comments. Get engaged.

8. Study your stats

Check out how your stories compare to each other. What works? Why?

Pay attention to failure stories and think about tweaks that could make them better.

9. Time to release your story

Zimmerman recommends posting between 9am and 12pm. At 9 a.m., you’ll catch workers who don’t want to rush into work at the beginning of the day.

10. Give the reader a real thing

You wrote a compelling story with an irresistible title. Now read through it and make sure it includes real, actionable steps.

A key component of viral content is getting readers to share it with their friends and followers. Since everyone from journalists and marketers to high school students to your aunt on Facebook is creating their own brands online, readers are more likely to share material they find useful and inspiring. they look good.

Prove the value of your content and watch the engagement numbers dance.

SeoTheTop Wish you have powerful Viral Content!

>> Learn More about Viral Content: 17 types of Cotent users like to share

Deborah Jian Lee

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