10 Basic SEO Tricks For Beginners Need To Know

If you are just starting to do SEO and are unsure of what you need to do in the near future, it can be a risky move if you take it without a basis. Website optimization, link building, or initial takeaways will help your results. In this article I list 10 most basic tips for beginners. If you do these 10 things well, you will get good progress results.

SEO tips for beginners

TOP 10 basic tips everyone who is new to SEO must know

#1 Keyword

Keywords are the topics that define your content. Using relevant keywords in your posts and web pages can help you rank higher on search engines. This is because if your keywords are relevant to what people are searching for, the search engines will do their best to make sure those people view your site.

Using long-tail and branded keywords can help improve your site’s ranking and provide more information for search engines to figure out what your content is all about. Long tail keywords are more specific phrases. The more specific keywords you add to your product or website, the more potential customers you will get to your site. You can refer to the content of my article on Effective Keyword Research

#2 Backlinks (Backlinks)

Backlink is when a website refers to another website by linking to it. High-quality backlinks are a major determining factor in helping your website to rank higher in search engine results. In addition, these backlinks must be on websites with relevant content. Search engines believe that the more relevant and high quality links you have, the more useful your site is, then that’s actually what drives your growth.

Backlink building means awareness, brand exposure, relationships, new customers, promotion, referral traffic, and organic ranking position. Some words that you should be familiar with are link juice, no-follow link, Anchor text and low quality links. When you are more exposed to this SEO field, you will use these terms more in English, I also mentioned these terms at What is backlink content? How does it affect ratings?

#3 Sitemap

Having a sitemap makes it easier for search engines to find and rank your web pages. Sitemaps let search engines know when there are changes and which pages they may have missed. It is not difficult to get a sitemap and it also improves your SEO. It helps by updating pages faster without a sitemap.

In the best XML sitemap optimization for SEO article I detail how to create a sitemap, add it to Google, and much more.

#4 Alt attribute in images

Have you ever wondered how Google ranks image search? One factor that helps Google recognize what your image is is the help of your description of the image in that Alt attribute.

These descriptions are important for people who are blind or have visual impairments because they require a computer or special software to read aloud the text in the image. Also, if the image is not seen or fails to load, the description is still there telling them what the image is.

<img src="https://www.vietnetgroup.vn/vietnetgroup-sinh-nhat.png" alt="Ảnh sinh nhật 6 năm của VietNet Group">

Of course, there are many more factors that affect whether your images will rank high on image search. If you want to learn more, read how to optimize images for SEO

#5 Avoid Flash

Adobe Flash is an application within a web page that enables multimedia transmission and user interaction. Having Flash on your site can be both a good and a bad thing. For example, if your page is made large with Flash, it will run slower than usual and will take time to load. It also reduces the usability of most pages because some sites that run primarily on Flash are not accessible on mobile phones.

An unbelievable statistic but it is true that about 99% of websites that use Flash have lower usability and are a major obstacle to being perceived as good design. There are many websites, tools, and plugins that can check if you are using Flash.

#6 Social Networks

Having multiple social media accounts can be a powerful tool for your website. Having a Facebook, Twitter, Linkedin and Instagram account is one of the basics for promoting your website.

Customizing the links you share can help you promote your products or services. Adding hashtags for Twitter can benefit your website in terms of promoting products that will get more attention through social networks. A tool that can help you monitor multiple social media accounts is called Hootsuite. Through this tool you can manage different accounts one single platform.

#7 Links to other sites

Linking to other sites can benefit both you and your competitors. What do you get when you’re giving them free natural links? When linking to other sites you are sending a trackable link to your site. When traffic starts going to the pages you linked to, the people who manage those pages will wonder where the traffic is coming from and will probably search through your site.

In addition, your website becomes more valuable in the sense that you link to it with good quality and relevant information.

Last but not least, internet is called INTERNET which means connection.

#8 Google Analytics

It is best to have a tool that analyzes and tracks your data. Google Analytics not only tracks where customers are coming from, but also how they got there, what they were searching for, and what keywords they used to get to your site. The tool also generates custom reports for you when analyzing your data.

Google Analytics allows you to measure the results of your web pages through real-time data. Data is displayed from different channels such as organic search, paid search, referrals, social media, and direct traffic.

Having Google Analytics will help you make business decisions about where you should invest your resources and guide you on SEO efforts. Read my detailed article on How to Use Google Analytics

#9 Titles, meta descriptions, and tags

The title tag should include keywords relevant to the website. This tells the search engine what that particular site or page content is about and helps it index your site by keywords.

Meta description is the text under the URL that is used as a preview in search results. See also this article by my colleague: How to get effective search descriptions

Regarding the

,

and

tags. There should be only one

tag per web page. It should be about the page and contain a keyword related to your topic. Sub-H tags like h2, h3 can also include some of your keywords.

#10 Robots.txt

Robots.txt files tell crawling search engines what pages to include in their index and which pages should not be indexed. For example, if you don’t want a certain page or image to be crawled by a bot, you can restrict or “disallow” that bot from having access. This keeps test pages and pages that make no sense to the user from being included in the search results.

You can create a robots.txt file from scratch but there are many tools that can do it for you if you are short on time. I also have a detailed post all about What is Robots.txt? SEO optimization for Robots.txt

Are these 10 ideas all?

These are just some of the key topics to get started with search engine optimization marketing. Start editing your site and compare the results before and after the fix. See what’s best for you depends on a lot of things, all different sites and industries.

Always remember this: Google’s primary goal is to provide the best experience for their users. That means the highest quality is relevant and having the highest quality will be the highest quality. The tips I have listed above are the signals that search engines rely on to show themselves if a page is worthy and of high quality.

If you have trouble understanding and following my content, please send comments. We will support you

Compilation: Phong Vu

Source link: 10 Basic SEO Tricks For Beginners Need To Know
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