Link building has long been an effective tool in the field of Search Engine Optimization (SEO).
It increases the number and quality of inbound links to a webpage, which in return increases the visibility and traffic of a website.
You might be wondering if link building is still important to SEO in 2019. The truth is, yes. Links are still labeled as Google’s #1 ranking factor and are included in Google’s Reputation Management Tool.
But how do you build a reputable link? The game plan today is quality over quantity.
If we were used to adding multiple links without checking their authenticity, then this might not work in the new age – it might even cause the turndown of your website.
Here’s a complete guide to everything you need to know about link building.
From quality fundamentals to content marketing to link conversions, everything is all in one scoop. Feel free to read on.
Why are links still important?
Backlinks are still Google’s top-ranking signal. They are proven to be highly effective in determining the quality of a webpage. The more prominent your links are, the more credible your site will be.
It’s important to note that Google now focuses on the number of people that linked to a certain page instead of just analyzing its web content. The connection is the key. That’s why links are considered to be the foundation of Google’s algorithm.
Their integrity is measured through Google Penguin – a program that targets sites which are using shady content and spammy link building strategies.
What are the factors to consider when building a high-quality link?
High-quality links draw more traffic and page visitors to a website through the use of keywords. But it takes several factors to construct valid and reputable links. Below are the aspects you should consider:
Use links from high-authority pages. You will know when a page has an increased authority when it’s packed with useful content (verified by SEOMoz PA), and when it does not have harmful links.
Mention sites with huge impacts such as forbes.com and NYTimes.com. It would be less interesting to use links from an anonymous site compared to the top domains on the web.
Make sure everything is relevant to the linked site. Coherence and connection of ideas are key points to remember.
Consider the link’s appearance on the page. There are actually many positions that you can try, but it’s recommended to put your link in the main body of a webpage. Your link is more engaging when it is seen as a part of a story rather than looking like an annoying pop-up ad.
Use anchor text or the clickable text section of a link. This is widely used in most sites and is easier to build.
Examine the placement of your link. The link should be editorially-placed.
How to create content that generates first-class links?
If you want to generate first-class links, you need to put in extra work in your content.
Link building and content marketing are two integral schemes that contribute to the success of your webpage. Here are the best techniques that you should follow in creating powerful content:
Use visuals. Instead of sticking to text-based content, try using visuals. These include but are not limited to images, diagrams, infographics, and charts. Every time someone shares your image content, you get a link to that. And it obviously makes the whole process super easy.
Sometimes, it takes style to connect to the world. And the good thing about visual assets is that you will continually generate web traffic and earn quality links, even without asking for them.
Maximize original data: Content that uses statistics and data from first-hand research and surveys are highly-linkable. Giving out tips, techniques, methods, and strategies also work in maximizing the quality of your content.
Provide a complete guide: A comprehensive resource that contains go-to information is definitely valuable content. Providing a definitive guide will increase the credibility of your page and will generate millions of link shares in a quick span of time.
What are the top link building strategies?
Again, the current game plan of link building is quality over quantity. And links are not built instantly; It is a gradual process. Your strategies will then determine your ranking in the search engine results. How is it done? It needs consistency and dedication.
Here are top link building strategies to keep you productive in the digital market:
1. Utilize Resource Pages
Resource pages are pages linked to useful and amazing content about a given topic.
They are brilliant for link building since their sole purpose is for linking out. There are three things to consider when you do link building through resource page.
First is to use search strings in Google:
keyword + inurl:links
keyword + helpful resources
keyword + useful resources
keyword + useful links
Second is to consider the URL rating and authoritative domain of the resource page. Once you have found the ideal resource, send out personalized outreach script to the page owner.
But before sending out these scripts, assure that your content is the best fit for that resource page or else, your efforts would all be meaningless.
3. Work on Consistent Blogs
HubSpot has proven that constant blogging gets you more indexed pages, site visitors, and a large number of inbound links. Blogging is the most popular strategy that top marketers have been using for years.
Old-fashioned as it may seem, but we cannot deny the fact that blogging, in all forms, still tickles the minds of our market. It is because of its personalized appeal to the audience, entertaining content, and worthy sharing of individual experiences.
Having guest posts on your page builds up a wide range of link sharing. And it is even made better when you are able to select partnerships from renowned influencers and bloggers.
3. Be Active on Social Media
Social media is a very useful tool in digital marketing. It is the lifeline of the millennial age. And it is also a very good platform in building links. Not only that you can post links as captions in your photos, but you can also put them in stories.
A real-life example is when social media influencers are promoting their new blog post; They add a “Swipe Up” button in their Instagram stories. The button will redirect you to the actual webpage.
Super easy, isn’t it? But you need to build an online reputation to enjoy the special linking features on Instagram. Not necessarily that your social account must be verified, but you need to have at least 10,000 followers, your account should be a business page (which can be changed in your Settings), and your Privacy should be in public.
Link sharing is also possible on Facebook, Pinterest, and Twitter. For Facebook and Twitter, you simply have to put it in a text form. For Pinterest, you embed the links to the photos.
Each social media platform has its own distinctive and creative aspect; you just have to sort out your needs and be strongly visible online.
4. Reactivate Broken Links
The idea is to indirectly reactivate broken links from your competitor’s site. Find pages with lots of outbound links and check for broken links (install My Links or LinkMiner).
When the broken link is already revealed, email the page owner and let them know about the problem.
Automatically suggest your website as a replacement, and you now have a link without straight-up begging for it. Moreover, you added value to someone’s website and helped them reboot their links. It is, therefore, a mutual contribution between two parties which is honestly a good thing.
Broken link building is somewhat related to the strategy of copying and getting links from your competitors’ web pages. It is just a friendlier approach.
Backlinks are vital to a website’s survival, and knowing how to build high-quality links is a major strength that every top marketer should attain. Several skills shall be mastered, such as sales, programming, psychology, and good marketing.
We all have one vision in creating a webpage – increased visibility in the search engine results and active site engagers.
Apart from backlinks, there are other dynamics that compose a high-authority page. These involve great content writing, attractive web design, and user-friendly interface for computers and mobiles alike.
More importantly, social media links should be available on your website and vice versa in order to build a high profile. Having your webpage convertible into mobile applications is also a major plus and will get you more exposure. Overall, it’s all about creativity, authenticity, and accessibility.
Living in a world where technology is constantly speeding up requires us to evolve. It’s either we live with it, or we get left behind. But with all the tips that are shared in this definitive guide, you’ll surely become one of the top linkers and marketers in the digital world.
When a company decides to start their own websites, the first thing that they will be thinking is how to get visitor traffic on their website. This thought is a challenge to all websites that is in the World Wide Web. Driving traffic to a website is quite difficult especially if you don’t know the right means to do it. But first, what can visitor traffic do to your website? One is recognition, second is brand awareness, but the best benefit is that you get to earn more income with more visitors. Your visitor traffic will come from search engines and you need to know how to optimize your website with the best SEO services out there.
In order to optimize your website, it is best that you hire the services of SEO experts or professionals. This is one way to make sure that you only have the best SEO services for your website. They might be expensive but consider it as an investment in your part. In reality, spending on physical advertisements is most costly than what you have to pay for SEO professional services. But aside from increasing visitor traffic, there are other reasons why you need to employ SEO services for your website, and here are some of them:
The first reason is that SEO experts are the best people for the job. If you need to optimize your website, they know what needs improving and what needs changing. They are well-versed in this field and probably have years of experience in optimizing websites. Further, SEO experts also know the best strategies to use for a specific website. There are different approaches in marketing a website and SEO experts are the best people to know what approach to take.
The next reason is to make sure you achieve results. Why else would you want to hire SEO experts if you aren’t looking for any results at the end of the day? Well, you can try doing it alone by writing content and submitting your articles to article directories. But, do you really think the results you’ll have will measure up to the results that SEO professionals will be able to deliver? Probably not! SEO professionals are being hired to attain results for the websites. This also means that results are the measure of the success of SEO methods. If you want to make sure you get reliable and quick results, hiring the best SEO companies are the best choice.
The third reason is it will save you time and effort that you can invest in something else. If you are on a budget, you’d probably want to do some of the SEO methods yourself but what you do not realize is the time and effort you are putting in this ordeal. If you simply hire SEO experts, you can put your time and effort into something else that can also benefit your business. Let the experts do their job and focus on what they do best, so you can also focus on yours.
And the last top reason for employing the best SEO services if it is considered to be an investment. Websites will last you years of service and the marketing campaign that you will do online also will benefit you for years. Your links and content will still be present for a long time. At first glance, SEO services can be very expensive but if you look closely, they are actually long term investments for you, thus, making more efficient use of your money.
The Benefits of Professional SEO Services
With the advent of the Internet coupled with progressive technology, businesses have been fully empowered today. There is a host of technology resources in the market for any type of business to flourish quickly with some capital.
There are a growing number of SEO services in the market which offer to enhance any business website today for a fee. Such professional services function to raise the business visibility and market presence above their competitors. SEO experts in such services offer their assistance in moving business sites to higher rankings at popular search engines.
The business website enjoys a better setting that draws more web visitors and potential customers. Search engine optimization services include using the latest analytics services that impact a website positively. Good and proven SEO services guarantee an improvement in the business’ online presence with more traffic which can be translated into sales and revenue.
Scope of services
Quality SEO service providers guarantee a higher ranking of the website with some of the top and more popular SEs such as Yahoo or Google with a money-back guarantee. The best strategy is applied to ensure a better web presence for the business embracing SEO services.
Web maintenance can be part of the SEO services offered by the professional SEO companies depending on the requirements of the business and their budget. Some businesses may have their own in-house maintenance team. SEO companies would research and be kept abreast with the latest technology and techniques in meeting the growing stringent criteria imposed by search engines such as Google on better and more accurate searches.
There would be the most appropriate optimization methods and algorithms to ensure acceptance of the web business pages that would draw traffic to its site. Web developers are skilled in understanding the SEO requirements to ensure a faster search through a higher ranking on various search engines. Professional SEO services ensure full compliance of the top search engines’ webmaster guidelines for a higher ranking.
There are many advantages in securing SEO services; especially if they are by professional SEO experts with a proven track record. An experienced and skilled SEO expert would understand the search engine’s webmaster guidelines that guarantee to boost the business website ranking or invite more search activity.
These technology experts have a host of SEO tricks that serve to impact the business website for a boost in business bottom lines. With the proper techniques and skills applied, a web business may enjoy impressive results from SEO services such as a higher ranking.
We have compiled the complete Step by Step SEO Checklist Guide 2019 for
webmasters that we recommend incorporating into your checklists and
processes to ensure that your SEO stays ahead of the competitors.
Combining great design and quality content is the key to success when it comes to SEO ranking. Since web design affects SEO, you should use it in the best way possible so it can present your content effectively.